Just in time for National Ice Cream Day, My/Mochi is rewriting the frozen treat rules again—with a chewy, creamy, cookie-loaded twist. Meet the new Mochi Ice Cream Sandwich, a mash-up designed for texture lovers and flavor adventurers. It’s soft mochi ice cream hugged by two fresh-baked cookies, and it’s dropping exclusively on Gopuff, the Gen Z-favorite delivery app, starting July 20.
Yes, your taste buds just did a happy dance.
More than a snack
This isn’t just another summer treat—it’s a textural experience. Gen Z doesn’t just want sweet, they want chewy + creamy + melty + crunchy. That’s why My/Mochi’s new sandwiches are built to deliver what they call “textural joy.”
And the flavor pairings?
- Strawberry Mochi Ice Cream + Sugar Cookie
- Vanilla Mochi Ice Cream + Chocolate Chip Cookie
Each one is single-serve (2.45 oz) and priced at $2.99, making them an easy add-on during a snack haul. They’re perfect for a heatwave craving or a mid-scroll sugar fix.
Gopuff gets the first bite
The launch is exclusive to Gopuff, the instant commerce platform that already knows how to feed Gen Z’s impulse cravings. Gopuff users have been going wild for frozen “Chunks, Bites, and Dough” this year—up 220% year over year—so this is landing at exactly the right moment.
“Gen Z is one of the most expressive and experiential generations when it comes to food. We scroll through TikTok and Instagram and are constantly inspired by how they personalize their experiences—playing with texture, temperature and mood. Our new mochi ice cream sandwiches are a response to their creativity, an opportunity to bring a little taste of joy to their day.” Brigette Wolf, Chief Marketing Officer, My/Mochi.
Bonus: FAM members on Gopuff get early access as part of their National Ice Cream Day promotions.
Made for the feed
Let’s be honest: these weren’t just made for mouths. They were made for TikTok.
“Our customers have always loved ice cream, and this year we’ve seen a significant rise in demand for single-serve frozen treats. We want to be the go-to destination for discovering new and exciting products, and we know the new My/Mochi Ice Cream Sandwiches will be a huge hit. We can’t wait for our customers to try them, just in time for Ice Cream Day and the hot summer months.” Carly Bickerstaff, Vice President of Merchandising at Gopuff.
From aesthetic unboxings to satisfying first bites, this product was designed to be as scroll-stopping as it is snackable.
Innovation in every layer
This isn’t My/Mochi’s first foray into bold formats. Under Wolf’s leadership, the brand has dropped flavor mashups like Barbie Birthday Cake, Classic Pickle, and Lemon Cheesecake Sorbet—all built on real-time trend tracking and consumer listening.
The mochi ice cream sandwich is part of a bigger move to stretch the boundaries of where mochi can go—from frozen aisles to handheld desserts, and eventually, even into new meal occasions.
Soft cookie, chewy Mochi, cold cream
It’s the trifecta:
- A melty, rich ice cream core
- Wrapped in My/Mochi’s signature chewy mochi dough
- Pressed between soft-baked cookies
The result is a totally new format that’s familiar enough to crave—but different enough to post.
This launch is bigger than ice cream. It shows how CPG brands are:
- Responding to texture-obsessed consumers
- Tapping into cultural listening to shape R&D
- Using DTC platforms like Gopuff for strategic, hype-worthy drops
- Keeping innovation cycles tight to stay relevant
It also highlights a broader trend in the frozen space: the shift toward poppable, handheld, and single-serve frozen formats that offer indulgence without commitment.
For food innovators, bulk buyers, and importers looking to develop what’s next, this launch is a reminder that format and feel matter just as much as flavor.
Frozen treats just got more fun
Starting July 20, head to Gopuff.com or open the app and search “My/Mochi Sandwich” to snag one (or both). They’re available while supplies last, and yes—they’ll probably sell out fast.
From Tokyo tradition to TikTok trendsetter, My/Mochi continues to lead the frozen snack wave. Their new sandwich format is playful, joyful, and undeniably now. It’s a moment worth celebrating—and eating.
Looking to build the next textural trend? Let’s talk mochi, clean-label innovation, and format-first development. Contact us to explore new product ideas or check out our ingredient portfolio.
