LAKEWOOD, CO (November 13, 2025) Natural Grocers has announced Thanksgiving Hot Deals running November 22-25, 2025. Customers can save up to 59% off select items during the four-day promotion. According to the company, the deals include organic broths, bulk pecans, and sparkling waters. Additional savings of up to 50% off select products are available through November 29 at participating stores.
The specialty retailer is also offering Mary’s Free-Range turkeys for reservation. Customers picking up reserved turkeys receive a free reusable bag. The company said all stores will close on November 27 for the holiday and reopen November 28 at regular times.
The promotional details
Natural Grocers’ Thanksgiving Hot Deals run November 22-25, 2025. Featured items include Kettle & Fire Cooking Broths at two for $6 for 32-ounce containers. Natural Grocers Brand Bulk Pecan Halves are $5.49 for 10 ounces. Waterloo Sparkling Waters cost $5.29 per 12-pack. San Pellegrino Sparkling Mineral Water is $20.99 per 12-pack. Bitchin’ Sauce Almond Dips are $2.45 for 8 ounces.
The company offers seven types of Mary’s Free-Range turkeys. These include Non-GMO Project Verified, antibiotic-free, and free-range options. Mary’s turkeys are raised on a non-GMO vegetarian diet. They contain no additives, preservatives, or gluten. The turkeys arrive fresh and deep-chilled to 28 degrees. Customers can reserve turkeys online or in-store.
Natural Grocers also offers plant-based options. Field Roast Celebration Roasts, Tofurky Stuffed Vegan Roasts, and Quorn Turk’y Style Roasts are on sale through November 30, 2025.
N-power member benefits
N-power rewards program members receive additional perks. Members who spend $100 or more between November 20-26 automatically enter for a chance to win a Mary’s Free-Range turkey weighing 8-12 pounds. Each store will select one winner. Winners can pick up turkeys before December holidays.
N-power members get 10% off all alcohol from November 23-26. The program also offers N-power Meal Deals through November 29. These include Mashed Potatoes serving six for under $7, Gluten-Free Mac & Cheese serving eight for under $10, Green Bean Casserole serving six for under $8, and Gluten-Free Stuffing serving 10 for under $10.
Why it matters
Natural Grocers’ Thanksgiving promotion demonstrates how specialty grocery retailers use holiday promotional windows to drive traffic while maintaining brand positioning around organic and natural products. The up to 59% discount depth on select items matches mainstream grocery promotional intensity. This shows specialty retailers competing directly on price during peak shopping periods rather than relying solely on product differentiation.
The Mary’s Free-Range turkey partnership highlights strategic supplier relationships that align with Natural Grocers’ quality standards. By featuring one turkey brand that meets specific criteria, the retailer simplifies decision-making for customers while reinforcing brand values around animal welfare and clean ingredients. For poultry suppliers, this model shows how specialty retailers create featured supplier status rather than offering broad turkey selections.
The four-day Hot Deals window from November 22-25 captures the critical pre-Thanksgiving shopping surge. This compressed promotional period requires coordinated supply chain execution. Suppliers and distributors need inventory positioned for rapid store-level replenishment during the highest-volume shopping days of the season.
For ingredient suppliers and co-manufacturers, the emphasis on cooking broths, baking nuts, and holiday meal components signals demand patterns in the natural products channel. Natural Grocers’ promotion of its private label bulk pecans demonstrates how retailers use owned brands to capture margin on commodity ingredients while offering competitive pricing.
The N-power Meal Deals bundling strategy shows how loyalty programs drive basket size through coordinated recipe promotions. By offering complete side dish solutions with member discounts, Natural Grocers increases purchase frequency and creates shopping missions beyond single-item deals. Food manufacturers should note how retailers use recipe-based promotions to move multiple SKUs simultaneously.
The store closure on Thanksgiving Day represents a values-based operational decision that affects supply chain planning. Suppliers shipping to Natural Grocers need earlier delivery windows to ensure full stock before the closure. This creates compressed receiving schedules in the week leading up to Thanksgiving.
FAQs
When are the Thanksgiving Hot Deals available? The Hot Deals run November 22-25, 2025 at participating Natural Grocers stores.
How much can I save during the promotion? Customers can save up to 59% off select items during the four-day Hot Deals period, with additional savings up to 50% off select products through November 29.
How do I reserve a Mary’s Free-Range turkey? Customers can reserve turkeys online or by visiting their local Natural Grocers location and speaking with a crew member. All customers picking up reserved turkeys receive a free reusable bag.
What are the N-power member benefits for Thanksgiving? Members who spend $100 or more between November 20-26 enter to win a free turkey. Members also get 10% off all alcohol November 23-26 and access to N-power Meal Deals through November 29.
Will Natural Grocers be open on Thanksgiving Day? No, all Natural Grocers stores will be closed on November 27, 2025 and reopen at regular times on November 28.
About Source86
Source86 works with specialty grocery retailers, organic ingredient suppliers, and natural product manufacturers supporting seasonal promotions and holiday launches. We help source organic cooking broths, bulk nuts, plant-based proteins, and clean-label holiday meal components. Our network includes suppliers who meet strict natural and organic certification requirements for specialty retail channels.
Ready to position your products in the natural products channel? Contact Source86 to discuss organic ingredient sourcing, specialty product development, and partnerships with natural grocery retailers.
