Naz Reid, the Minnesota Timberwolves’ 2024 Sixth Man of the Year, has just joined Lucky Energy as its first-ever athlete ambassador. This isn’t just an endorsement—it’s a power move. In the “Naz Isn’t Lucky” campaign, Reid reminds us that luck isn’t random—it’s earned. With this partnership, Lucky Energy fuels its way into the hearts of athletes and fans alike, delivering clean, performance-packed energy drinks that say goodbye to junk ingredients and hello to game-winning energy.
Dunking doubts
What do you get when you mix an NBA star’s grit with a bold energy drink brand? Magic. Or, as Lucky Energy would say—hard-earned luck.
“There were doubts when I entered as an undrafted player, but I knew what I could do. I’m where I am through hard work and not giving up. I’m looking forward to helping fuel other athletes with Lucky Energy so they can reach their potential and make their dreams a reality.” Naz Reid
Here’s the play-by-play:
- The Big News: Lucky Energy signed NBA star Naz Reid as its first headline athlete.
- Campaign Debut: The “Naz Isn’t Lucky” video dropped, featuring Reid dunking, blocking, and scoring—all while proving that luck comes from hustle.
- Star Power: The campaign is shot by Cassy Athena, basketball photographer extraordinaire, whose own story of resilience matches the brand’s vibe.
From OOH billboards lighting up Minnesota to Reid repping Lucky on social media, this partnership is designed to shine both on and off the court. And it isn’t the only new drink on the shelves!
It’s a slam dunk
Naz Reid isn’t just a baller—he’s a grinder who knows that success isn’t handed out. It’s earned. That’s the same energy Lucky Energy wants to bring to your game, whether you’re shooting hoops or chasing your dreams.
Lucky Energy’s drinks are all about performance without the junk:
- Zero Sugar: Because sweet victories don’t need sweeteners.
- Super Ingredients: With maca and beta-alanine, it’s fuel that works as hard as you do.
- Clean Energy: Designed to keep you going, not crashing.
Impact on the game (and beyond)
This partnership isn’t just a cool brand collaboration—it’s a strategic glimpse into the future of the energy drink market. With Naz Reid’s endorsement, Lucky Energy taps into the growing consumer demand for athlete-approved products that carry real trust and authenticity. As clean-label, health-conscious, and plant-based ingredients continue to dominate global trends, this collaboration showcases Lucky Energy’s commitment to providing natural, performance-enhancing options that resonate with both athletes and everyday consumers. Moreover, partnering with a high-profile athlete like Reid highlights the power of aligning with recognizable figures to amplify brand recognition and credibility. Lucky Energy’s move isn’t about flashy gimmicks—it’s about delivering substance, driving trust, and embracing the clean-energy wave shaping the industry’s future.
Hard work beats luck
This partnership also highlights a growing trend: brands want ingredients that are as hardworking as their athletes. Listen up:
- Think clean, natural, and functional.
- Offer sustainable, ethical sourcing to meet market demand.
- And if you’ve got the next game-changing superfood, brands like Lucky Energy are all ears.
From court to can
Naz Reid and Lucky Energy just leveled up the energy drink game. This partnership is a win for fans, athletes, and anyone chasing greatness. With clean ingredients and an inspiring message, Lucky Energy proves that luck isn’t found—it’s created.Ready to source premium ingredients for your next winning product? Let’s talk! Explore our range of natural, performance-boosting solutions and start fueling your brand today.
