HARRISBURG, Pa. — Ollie’s Bargain Outlet Holdings, Inc. announced the return of its “hOLLIEday Caring” campaign on Friday, December 5, 2025. For the sixth consecutive year, the closeout retailer is partnering with Feeding America to combat food insecurity during the holiday season.
The campaign, which runs from December 7 through December 24, 2025, utilizes a register “round-up” mechanism. Customers at all 613 Ollie’s locations can choose to round their purchase total up to the nearest dollar, with the proceeds going directly to the Feeding America network of local food banks. Since the partnership began, Ollie’s reports raising over $4 million to support hunger relief efforts in the communities it serves.
Tom Kuypers, Senior Vice President of Marketing at Ollie’s, highlighted the growing need for such initiatives in the press release:
“At Ollie’s, caring for our associates, customers, and the communities in which they live in is a core value. Our hOLLIEday Caring campaign encourages shoppers to turn spare change into meaningful support that puts food on the table for neighbors and creates the kind of real change and hope families need right now.”
Fighting Hunger at the Checkout
The initiative comes at a critical time as inflation and the rising cost of living continue to pressure household budgets. According to the announcement, the Feeding America network has rescued more than 4 billion pounds of food over the past year to meet this increased demand.
Elizabeth Pettengill, Interim Vice President of Corporate Partners at Feeding America, stated regarding the partnership:
“We are grateful for partners like Ollie’s who help make our work possible. Every round up at the register supports local food banks in communities across the country, helping to ensure families can bring meals home during the holidays and beyond.”
Why It Matters
For the retail and CPG sectors, the “hOLLIEday Caring” campaign illustrates the durability of point-of-sale fundraising despite broader discussions about “donation fatigue.” By integrating the donation into the checkout flow as a small, voluntary “round-up” rather than a fixed-dollar ask, retailers like Ollie’s lower the barrier to entry for consumers.
This strategy is particularly relevant for off-price retailers. While Ollie’s core value proposition is “Good Stuff Cheap,” aligning with a high-trust nonprofit like Feeding America allows the brand to build community goodwill without altering its low-price operational model. For manufacturers and suppliers of closeout merchandise, these campaigns signal that discount retailers are increasingly adopting the Corporate Social Responsibility (CSR) playbooks of traditional department stores, enhancing the brand equity of the channel where their excess inventory is sold.
FAQs
When does the Ollie’s Feeding America campaign start?
The “hOLLIEday Caring” campaign begins on December 7, 2025, and runs through December 24, 2025.
How does the donation work?
Customers can “round up” their transaction total to the nearest dollar at the register. The difference is donated to Feeding America.
Where do the funds go?
Proceeds are distributed to local food banks within the Feeding America network in the communities where Ollie’s stores are located.
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