Check out Peppr’s Grow solution here: a fully managed platform helping independent restaurants compete with big chains by providing branded websites, commission-free online ordering, loyalty programs, and marketing support.
With SEO-optimized sites, social media integrations, and loyalty automation, Grow alleviates the digital burden from owners and provides them with access to tools that enhance guest retention and drive sales. Independent restaurants can now enjoy enterprise-level marketing without the complexity.
When small plates meet big tech: what happened?
Peppr, a Dallas-based restaurant technology company, has launched Grow, a one-stop solution designed to enhance the digital presence of independent restaurants.
Unveiled on September 18, 2025, Grow offers branded websites, online ordering, loyalty programs, and even influencer connections; all managed by Peppr’s expert team.
Key takeaways:
- Who: Peppr, led by CEO David Jiang.
- What: Launch of Grow, a fully managed digital marketing and sales platform for restaurants.
- When: Announced September 18, 2025.
- Why: To help independent restaurants compete with chains that have dedicated marketing teams.
- Impact: Levels the digital playing field, helping smaller players attract and retain more guests.
“We handle the digital complexity so [owners] can focus on what they do best, serving great food and taking care of guests,” said David Jiang, CEO of Peppr.
Secret sauce for restaurants: features that matter
Here’s what makes Grow a game-changer:
- SEO-friendly websites: Built to rank high on Google and rival platforms like DoorDash or Uber Eats.
- Commission-free ordering: Direct integration with any POS system, allowing restaurants to keep 100% of their revenue.
- Loyalty & marketing automation: Reward programs and personalized email campaigns that bring customers back.
- Influencer power: Partnerships with local content creators to expand social media presence.
- Full management: Unlike DIY solutions, Grow is continuously updated and optimized by Peppr’s in-house team.
Peppr ensures that restaurants don’t need tech knowledge to succeed online. Setup takes just one to two weeks, including website migration, menu integration, and ongoing updates.
The bigger picture: digital dining trends every restaurant should know
So why does this launch matter beyond Peppr itself? Because it highlights a bigger shift happening across the foodservice industry.
Post-pandemic dining proved one thing: customers want the convenience of digital. According to restaurant industry reports, more than 60% of U.S. consumers now prefer ordering directly from a restaurant’s website or app rather than third-party delivery platforms.
But here’s the catch: most independent restaurants struggle to keep up. Between juggling staffing, food costs, and daily operations, learning SEO or launching loyalty programs is often impossible.
Think of it as the “great equalizer” of the restaurant world:
- Big chains have armies of marketers; Grow gives mom-and-pop shops a digital team in their back pocket.
- Customers expect seamless ordering; Grow delivers it without cutting into margins.
- Social media presence is no longer optional; Grow builds influencer connections to get people talking.
Plating up the future: why it matters for you
Grow highlights an important truth: independent restaurants no longer have to settle for being overshadowed by big brands. With tools that drive repeat business and strengthen digital presence, they can reclaim control of their revenue and customer relationships.
Even better, Peppr’s free 3-month trial gives restaurants a chance to test the waters without commitment.
If you’re ready to attract more guests, simplify digital marketing, and keep your revenue where it belongs, we’d love to hear from you. Visit Source86 to explore more insights, ingredient trends, and private label solutions tailored to your business.
Have questions or want to discuss how this news connects to your sourcing needs? Contact us today — our team is here to help you stay ahead and thrive in the fast-changing food industry.
