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CPG News

Peter Piper Pizza Brings Back Heart-Shaped Pizza, Adds Sweetheart Special to Support Children’s Miracle Network

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by Agustina Branz · January 26, 2026

Image: PR Newswire
Image: PR Newswire

Phoenix, Ariz. — January 26, 2026 — The U.S. pizza chain Peter Piper Pizza has announced the return of its heart-shaped pizza for a third consecutive year. The company said $1 from every pizza sold will benefit Children’s Miracle Network Hospitals across Arizona, California, New Mexico, and Texas. According to Peter Piper Pizza, the limited-time offering is available now through March 1, 2026. It can be ordered at participating locations for in-store dining, delivery, and carryout. Peter Piper Pizza makes the heart-shaped pizza using its made-from-scratch dough and large pepperoni recipe.

New Sweetheart Special expands fundraising effort in Arizona

New for 2026, Peter Piper Pizza is introducing a regional promotion called the Sweetheart Special. The offer is available at Arizona locations only.

The deal includes a large pepperoni pizza and a choice of an OREO® Crunch Dessert or Cinnamon Crunch Dessert. The price is $22.99. From each purchase, $1 will be donated to Children’s Miracle Network Hospitals.

Company leaders said the campaign builds on prior fundraising success and reflects ongoing community partnerships. Genaro Perez, chief marketing officer at Peter Piper Pizza, noted that the program raised more than $27,000 last year, and that the new Arizona-only bundle expands opportunities for families to participate in the effort.

The campaign will direct funds raised to local Children’s Miracle Network Hospitals’ “Greatest Needs” funds, allowing each hospital to allocate resources where they are most urgently needed. Participating cities include Phoenix, Houston, Dallas, Tucson, Santa Fe, and multiple markets across Texas, New Mexico, Arizona, and California.

Julie Breckenkamp, vice president of corporate partnerships at Children’s Miracle Network Hospitals, said the collaboration shows how local fundraising traditions can grow into broader healthcare impact. She explained that the partnership helps hospitals support care delivery. It also contributes to equipment needs and patient programs.

Heart-shaped pizzas and the Sweetheart Special are available for a limited time at participating Peter Piper Pizza locations and through the brand’s online ordering platforms.

Why it matters

The return of Peter Piper Pizza’s heart-shaped pizza highlights a broader CPG and restaurant trend toward cause-driven seasonal promotions that combine limited-time products with charitable partnerships. Brands are increasingly tying Valentine’s Day and holiday offerings to nonprofit initiatives to boost emotional connection while maintaining commercial appeal.

This strategy aligns with consumer demand for purchases that support social impact, especially in family-focused categories like quick-service restaurants. At the same time, the Arizona-only Sweetheart Special illustrates how regional testing of bundled offers allows brands to measure price sensitivity and response before expanding nationally.

As competition intensifies for attention during seasonal marketing windows, programs that integrate philanthropy, nostalgia, and bundled value propositions are becoming a common tool for sustaining customer loyalty and brand relevance.

Image: PR Newswire
Image: PR Newswire

Editor’s note: Source86 perspective

For food brands and private label manufacturers, Peter Piper Pizza’s campaign reflects the growing role of purpose-led promotions in driving consumer engagement. Limited-time offers tied to charitable causes can strengthen emotional connections with consumers.

These campaigns also help build long-term brand equity. At the same time, they create predictable demand spikes that require precise supply chain planning and operational coordination.

At Source86, we help brands manage ingredient sourcing, FSQA oversight, and private label production with transparency and reliability. Whether supporting seasonal pizza promotions or large-scale fundraising campaigns, strong supplier networks and food safety systems ensure brands can deliver on both customer expectations and community commitments. Let’s talk.

FAQs

What is Peter Piper Pizza’s heart-shaped pizza?

Peter Piper Pizza sells a large pepperoni pizza made with its made-from-scratch dough and shaped like a heart for a limited time each year.

How long is the promotion available?

The heart-shaped pizza is available through March 1, 2026, at participating locations.

What is the Sweetheart Special?

Available only in Arizona through February 14, 2026, the Sweetheart Special includes a large pepperoni pizza plus a dessert for $22.99, with $1 donated to Children’s Miracle Network Hospitals.

Where does the donated money go?

Donations support Children’s Miracle Network Hospitals’ Greatest Needs funds in participating cities across Arizona, California, New Mexico, and Texas.

External source: PETER PIPER PIZZA SPREADS THE LOVE WITH THE RETURN OF FAN-FAVORITE HEART-SHAPED PIZZA

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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