Princess Cruises is making waves in the world of mindful indulgence by launching its groundbreaking Amore Princess Zero Alcohol Collection this March. Designed for guests who prefer to avoid alcohol while still enjoying sophisticated, flavorful beverages, this collection brings a touch of elegance and innovation to the high seas. Whether you’re sailing to the Caribbean or exploring Europe, this menu promises to redefine what it means to sip in style without the buzz. Let’s dive, shall we?
A toast to the future!
With the Amore Princess Zero Alcohol Collection, Princess Cruises is taking a bold step towards inclusivity by offering guests an exceptional selection of premium, non-alcoholic alternatives. This isn’t your average mocktail menu. In fact, it’s a carefully curated collection of 10–20 craft cocktails and elixirs developed in collaboration with the best in the business: the visionaries behind the world-renowned Sips Bar in Barcelona, Princess Cruises’ own talented mixologists, and cocktail artist extraordinaire Rob Floyd.
Guests will be treated to a menu that includes a stellar mix of non-alcoholic spirits, imported craft beers, and wines, all created to mirror the complexity, flavor, and indulgence of their traditional alcoholic counterparts. From refreshing mocktails to sparkling wines, this collection promises something for every taste and occasion.
- Betty Buzz, a line of premium all-natural mixers that will add a bright, effervescent flair to the drinks. Guests can look forward to refreshing creations like the Blake’s Breeze, a zesty blend of Betty Buzz Sparkling Grapefruit, soda, and citrus.
- Kylie Minogue’s Non-Alcoholic Sparkling Rosé, a light and crisp option perfect for toasting any unforgettable moment at sea.
- Lyre’s Non-Alcoholic Cocktails will be on hand. Try the No-Jito Royale, a modern take on the classic mojito, made with Lyre’s White Cane Spirit, fresh mint, and lime.
- 24K Margarita, made with Almave Tequila by Lewis Hamilton, offers a dazzling non-alcoholic twist on the iconic margarita.
“At Princess, we’re committed to creating inclusive experiences for all of our guests,” said Sami Kohen, vice president of food and beverage for Princess Cruises. “The Amore Princess Zero Alcohol Collection reimagines what non-alcoholic drinks can be—delicious, sophisticated, and celebratory. By collaborating with exceptional brands like Betty Buzz and Lyre’s, and industry-leading mixologists, we’re proud to offer premium zero-proof options that complement the elevated Princess experience.”
Mindful indulgence
As health-conscious living becomes more of a global trend, many travelers are choosing to reduce or completely eliminate alcohol from their diets. Whether it’s for better sleep, improved physical fitness, or simply a preference for clarity, more people are embracing the concept of mindful indulgence. Princess Cruises’ Amore Princess Zero Alcohol Collection is tapping into this cultural shift by providing non-alcoholic options that allow guests to enjoy the flavors and experience of a crafted drink—without any of the downsides.
This is more than just a passing trend. In fact, statistics show that more people, especially millennials and Gen Z, are cutting back on alcohol consumption. According to recent reports, nearly 30% of younger adults are opting for sober lifestyles or reducing their alcohol intake in favor of healthier alternatives. With this new mindset, people are prioritizing wellness and looking for ways to stay sharp, energized, and present, even during their leisure time.
Accessible luxury
The Amore Princess Zero Alcohol Collection will be available to guests who have purchased the Princess Plus and Princess Premier packages, both of which include unlimited beverages as part of their premium amenities. This ensures that those seeking a non-alcoholic experience can enjoy unlimited access to the menu’s sophisticated selection of drinks throughout their voyage.
With its carefully designed flavors and high-end ingredients, Princess Cruises is giving guests the chance to toast to their unforgettable moments—without compromising on taste or quality. This makes it the perfect addition to a vacation where indulgence doesn’t have to mean overindulgence.
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