Pringles confirmed on Tuesday, February 3, 2026, that pop sensation Sabrina Carpenter will headline its upcoming Super Bowl commercial. The 30-second spot, set to air during the third quarter of the Big Game on February 8, features Carpenter building an animatronic partner out of potato crisps, titled “Pringleleo.”
This marks the Kellogg’s-owned brand’s (now part of Mars, Incorporated) ninth consecutive year advertising during the Super Bowl. The campaign, developed by BBDO New York, aims to leverage Carpenter’s “Once You Pop” stardom to refresh the brand’s “Once You Pop, The Fun Don’t Stop” tagline.
The Ad Concept: “Pringleleo”
According to the press release, the commercial depicts Carpenter “taking love into her own hands” by constructing a soulmate entirely out of Pringles crisps. The character, named Pringleleo, accompanies the singer through various romantic scenarios before meeting a “deliciously unexpected” fate.
“This spot taps into what makes Pringles unmistakably Pringles — Mr. P, the joy of stacking crisps — and then lets Sabrina Carpenter take it somewhere only she could,” said Michael Aimette, Chief Creative Officer at BBDO New York, in the announcement.
Retail Activation: Snack Stadiums
While the commercial focuses on the celebrity partnership, Pringles is also pushing a retail-specific promotion for game day. The brand is rolling out limited-edition Pringles x Cheez-It® Snack Stadiums at select retailers nationwide. These build-it-yourself kits are available for free with the purchase of four participating products while supplies last, encouraging bulk purchases ahead of the event.
Why It Matters
The collaboration highlights the continued dominance of celebrity-driven creative in Super Bowl advertising, particularly for legacy CPG brands. For Pringles, leveraging a current pop culture icon like Sabrina Carpenter allows the brand to target Gen Z demographics that traditional sports advertising might miss.
From a manufacturing and supply chain perspective, the “Snack Stadium” promotion requires precise coordination of retail ready displays and inventory management. By bundling Pringles with Cheez-It, Mars is utilizing a portfolio strategy to drive volume across multiple SKUs, a tactic that requires seamless execution from manufacturers and distributors to ensure product availability during the high-traffic pre-game window.
FAQs
When will the Pringles Super Bowl ad air?
The 30-second Pringles commercial featuring Sabrina Carpenter is scheduled to air during the third quarter of the Super Bowl on February 8, 2026.
What is the Pringles “Pringleleo” ad about?
The ad features Sabrina Carpenter building a “soulmate” out of Pringles crisps, named Pringleleo. It plays on the idea that “Once You Pop, The Love Don’t Stop.”
How can I get a Pringles Snack Stadium?
The Pringles x Cheez-It Snack Stadiums are available at participating retailers nationwide. They are free with the purchase of four participating products while supplies last.
About Source86
Source86 is the leading platform connecting the CPG industry with verified partners. Whether you are a manufacturer looking for co-packing solutions to handle seasonal demand or a brand seeking private label development, our network simplifies the process.
From R&D support for new flavor profiles to sourcing wholesale ingredients for large-scale production, Source86 helps businesses navigate the supply chain. If you are an importer or need assistance with retail ready packaging, contact us today to learn more.
