Tim Hortons U.S. is making sure fall feels as warm and cozy as ever. This year, the brand is doubling down on fan-favorites like the Pumpkin Spice Latte and Iced Capp while introducing fresh twists, including apple-flavored lattes, iced coffees, and a brand-new Apple Cider Timbit. Add in hearty Everything Croissant Sandwiches, and you’ve got a seasonal menu that captures comfort in every sip and bite. Available now for a limited time at U.S. locations.
What’s brewing at Tims?
Fall isn’t complete without Pumpkin Spice, and Tim Hortons knows it. The Pumpkin Spice Latte, Iced Capp, and Muffin are back, ready to bring that familiar cozy taste we crave.
But this season, the brand is also stirring up something new. Meet the Cinnamon Caramel Apple Latte, blending apple, caramel, and cinnamon into pure cup-of-fall magic. Its iced counterpart delivers the same warm-spiced flavors, just served refreshingly chilled.
And for those who prefer fruity over creamy, the Berry Apple Crisp Refresher combines tart cranberry, sweet apple, and honey with a sprinkle of blueberry pieces on top.
The sweet spot: Apple Cider timbit
Move over, Pumpkin Spice Muffin. The real surprise this year is the Apple Cider Timbit. It’s bite-sized, glazed, and bursting with nostalgic cider flavor, basically autumn in one little treat.
This addition proves that Tim Hortons isn’t afraid to experiment beyond the classics. With apple rising as a fall flavor trend, this Timbit could become the sleeper hit of the season.
Breakfast gets an upgrade
Pumpkin Spice may fuel your afternoons, but Tims also wants to own your mornings. The new Everything Croissant Sandwiches combine eggs, cheese, and bacon or sausage on a buttery, seasoned croissant.
For extra comfort, there’s also a scrambled egg version with cheddar cheese. Think of it as the ultimate on-the-go breakfast for those chilly mornings when you need something warm and filling.
Pumpkin meets apple, comfort in every bite
Seasonal menus are more than hype—they’re sales drivers. Pumpkin Spice draws customers back year after year, but the addition of apple-inspired drinks keeps things fresh. Consumers want the familiar, but they’re also curious.
Here’s why this launch matters for the industry:
- Pumpkin Spice Loyalty: It’s the undisputed king of fall flavors.
- Apple Rising: Apple, caramel, and cider bring variety and broaden the appeal.
- Fruity Refreshers: Gen Z loves lighter, caffeine-free options.
- Premium Breakfast: Croissant sandwiches signal an upgrade in quick-service breakfast.
“It’s feel good fall at your local Tim Hortons with a seasonal lineup that celebrates cozy comfort and flavors that you look forward to all year, including our Pumpkin Spice beverages and baked goods. Your fall crush is officially here!” Maria Posada, Vice President of Marketing for Tim Hortons U.S.
Catering to cozy
Tim Hortons is also making it easier to share seasonal flavors. Through ezCater, customers can order Pumpkin Spice drinks, apple-inspired lattes, or boxes of Timbits for meetings, events, or weekend gatherings.
It’s a smart play that extends the reach of seasonal items beyond individual visits, tapping into group occasions when people want to celebrate fall together.
Fall’s back at Tims
For suppliers and manufacturers, this menu highlights just how powerful flavor innovation can be when tied to seasonal rituals. Spices like cinnamon, nutmeg, and cloves will always have a spot in fall, but apple, caramel, and even cranberry are carving out space too.
This creates opportunities for:
- Spice suppliers to expand pumpkin spice blends.
- Fruit ingredient producers to develop new apple and berry concentrates.
- Bakery manufacturers to innovate fillings, glazes, and inclusions.
- Private label developers to launch seasonal LTOs in beverages and bakery.
Sip, snack, smile:
- Pumpkin Spice Latte, Iced Capp, and Muffin return as fan favorites.
- Apple innovations take center stage: Cinnamon Caramel Apple Latte & Iced Coffee, Berry Apple Crisp Refresher.
- Apple Cider Timbit debuts as a bite-sized seasonal star.
- Everything Croissant Sandwiches bring premium comfort to breakfast.
- Catering now extends fall flavors to group occasions.
Tims style
Tim Hortons’ fall menu is proof that seasonal flavors aren’t just about tradition, they’re about reinvention. Pumpkin Spice remains the anchor, but apple-inspired drinks, fruity refreshers, and hearty breakfast sandwiches keep things exciting and competitive.
For foodservice operators, retailers, and suppliers, the lesson is clear: cozy flavors sell, and consumers love options that feel both familiar and new. Whether it’s pumpkin spice, caramel apple, or something in between, seasonal launches create buzz, boost traffic, and open doors for creative ingredient applications.
At Source86, we help brands and suppliers stay ahead of flavor trends and bring seasonal hits to life. Looking to source the next big fall flavor or innovate your private label lineup? Let’s talk, your next seasonal bestseller starts here.
