Reese’s had us all believing they were getting into the sandwich game with their April Fool’s prank, introducing “Reese’s Chocolatey Bread.” Fans were hyped (and a little confused), thinking their PB&J game was about to change forever. But the joke was on us! On April 2—fittingly, National PB&J Day—Reese’s revealed their actual surprise: PB&J Big Cups are here! That’s right, the peanut butter powerhouse has finally answered snack lovers’ prayers by combining their classic chocolate-covered peanut butter with a sweet jelly twist.
A match made in snack heaven
So, what’s in this magical creation?
- The same creamy Reese’s peanut butter you know and love.
- A layer of either strawberry or grape jelly—because, let’s be real, PB&J fans will never agree on the best flavor.
- A chocolatey embrace that ties it all together like a big, sweet group hug.
- Available in standard, king, and snack-size multipacks, because one is never enough.
April fool’s shenanigans gone right
Before dropping the real deal, Reese’s pulled off a legendary prank on April 1, teasing the world with “Reese’s Chocolatey Bread.” The idea? PB&J’s ultimate glow-up, thanks to bread infused with Reese’s chocolate. And honestly…not a terrible idea. (Hey, Reese’s, if you’re reading this, maybe make that happen too?)
The internet had questions. Was Reese’s really swapping cups for loaves? Were we about to see PB&J sandwiches in the snack aisle? Turns out, nope. Just a little fun to get people talking before the real PB&J bombshell dropped.
PB&J nostalgia meets modern snacking
Why is this such a big deal? PB&J is one of the most nostalgic comfort foods ever. Whether you were a lunchbox kid, a midnight snacker, or just someone who appreciates a good peanut butter-jelly ratio, this new treat taps into those childhood cravings with a chocolatey twist. And nostalgia sells—just ask the snack industry, which has been riding the wave of throwback flavors and retro revivals.
“Reese’s is all about having fun. Teasing the idea of us ‘getting into the sandwich business’ was a playful way to spark conversation. All kidding aside, this was the most obvious next move for us. PB&J is an all-time classic, and Reese’s was always the missing piece—so we fixed it!” Melissa Blette, senior brand manager at Reese’s.
Reese’s just made your dream snack
Beyond just being a fun treat, the PB&J Big Cups highlight a growing industry trend: nostalgic flavors reimagined. Consumers are looking for snacks that bring back childhood memories while still feeling fresh and exciting. And Reese’s just nailed that sweet spot (literally).
For bulk buyers, wholesalers, and retailers, this is a golden opportunity to stock up on a limited-time product that’s bound to fly off the shelves. The mix of familiar flavors, social media buzz, and limited availability makes this an easy win for sales. Reese’s can’t stop dropping treasures!
Get ‘em before they’re gone!
Like all good things, Reese’s PB&J Big Cups won’t be around forever. They’re hitting shelves now at retailers nationwide, but there’s no telling how long they’ll last. If history has taught us anything, it’s that limited-edition Reese’s creations tend to disappear fast (looking at you, Reese’s Pieces-filled Cups).
So whether you’re Team Strawberry or Team Grape, grab yours while you can. And, hey, Reese’s—maybe think about making that Chocolatey Bread next?
For more insights on snack trends, product innovation, and bulk sourcing, reach out to us at Source86 or check out our range of ingredients. Happy snacking!
