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Source86

Source86

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CPG News

Sip Into Something Bold: Spritz Society & V8 Launch a Bloody Mary Spritz!

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by Agustina Branz · December 12, 2024

Spritz Society and V8

Calling all Bloody Mary fans—there’s a new spritz in town! Spritz Society and V8 have teamed up to create the first-ever Bloody Mary Spritz, combining V8’s legendary tomato goodness with Spritz Society’s award-winning sparkle. Think savory, spicy, and refreshingly effervescent. This limited-edition drink, made with real white wine and natural ingredients, hits SpritzSociety.com on December 12—just in time for National Bloody Mary Day. It’s the perfect sip for holiday parties, brunches, and beyond.

Bloody brilliant

Forget everything you thought you knew about Bloody Marys. This spritz is a game-changer:

  • Spritz Society, is known for making canned cocktails you actually want to drink.
  • V8 is the OG in plant-powered drinks with a rich, bold tomato flavor.
  • What’s Inside?
    • Real white wine, a V8-inspired tomato base, and a zingy spice blend.
    • A guilt-free sip: 4.5% ABV, only 120 calories, and just 5g of sugar per can.
    • Available December 12 exclusively on SpritzSociety.com.
    • $25 for a 4-pack (with a two-pack minimum), shipping in time for the holidays.

“At Spritz Society, we’re always looking for ways to push the boundaries of what a spritz can be. V8 is such an iconic brand and it was an honor to work with their team on this collaboration. We wanted to deliver a drink that surprises and delights while staying true to the classic flavor profile people crave in a Bloody Mary, and we can’t wait to share it with our community.”  Zach Weinreb, Founder and CMO of Spritz Society

Who needs mixers?

This launch isn’t just a playful take on a classic—it’s redefining how we approach cocktails altogether. By blending the bold, savory flavors of a Bloody Mary with the convenience of a canned spritz, it effortlessly bridges old-school charm and modern convenience. Forget the hassle of messy mixers—this ready-to-drink option is as easy as pop, sip, and enjoy. With its natural ingredients, low sugar, and guilt-free profile, it’s a dream for the wellness-conscious crowd looking to enjoy their cocktails mindfully. And let’s not forget the bold brunch vibes—it delivers the iconic Bloody Mary flavor you love, without the stress of playing bartender.

“We’re excited to join forces with Spritz Society to launch this first-of-its-kind Bloody Mary Spritz. Bringing this beverage to market showcases our continued dedication to innovation and collaboration, and this playful take on a Bloody Mary is sure to be a crowd-pleaser.” Prabha Cheemalapati, VP of Beverages at Campbell’s

Spritz Society Drinks

Refreshing makeover

The Bloody Mary Spritz is a standout example of how bold innovation and creative collaborations can reshape the market for ingredient suppliers and private labels. Uniting savory tomatoes with sparkling wine, it showcases the potential of breaking tradition to craft category-defining products. With consumers craving convenience, ready-to-drink options like this transform the beverage landscape, meeting the demand for premium experiences without extra effort.

Natural ingredients, including spices and plant-based flavors, remain central to consumer preferences, offering health-conscious appeal. Seasonal collaborations, such as this holiday-themed launch, tap into festive excitement while driving engagement. Perfect for holiday celebrations and National Bloody Mary Day, the Bloody Mary Spritz isn’t just a delicious twist—it’s a glimpse into the future of ready-to-drink innovation.

Must have drink

The Bloody Mary Spritz isn’t just a drink—it’s a vibe. Whether you’re toasting at a holiday party, kicking off the new year, or just treating yourself, this bold beverage hits all the right notes.Don’t miss your chance to sip into something new.

If you’re curious about sourcing premium spices and ingredients for your next big idea, Source86’ got you covered, contact us! Cheers to innovation—and to better Bloody Marys!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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