Bully Max is shaking up the dog treat aisle with a smarter snack for pups in training. The brand’s latest launch, Puppy Training Treats, is more than just a tasty bite — it’s functional, nutritious, and designed with growing dogs in mind. With 22% protein, real beef, DHA, and joint-supporting ingredients like glucosamine and chondroitin, these tiny rewards pack a serious punch. Whether you’re a pet parent, a private label brand, or a wholesale buyer, this launch is worth a tail wag.
The treat that does more than sit
Let’s face it — training a puppy can be ruff. But Bully Max is here to help with a treat that’s not just delicious, but also developmental. Their new Puppy Training Treats are soft, meaty, and packed with functional nutrients to support your pup’s growth and learning.
Highlights of the treats:
- Real beef first: 22% protein for muscle development
- DHA for brain development and focus
- Glucosamine & chondroitin for growing joints
- Omega-6s for a shiny coat and healthy skin
- Only 3 calories per treat, ideal for repeat training rewards
“Training is one of the most important parts of raising a healthy, well-behaved dog. But too many treats on the market are just empty calories. We wanted to give dog owners a better option — something they can feel good about feeding while reinforcing positive behavior,” Matthew Kinneman, CEO of Bully Max.
These USA-made treats are free of by-products, artificial colors, and preservatives, and are produced in a GMP-certified facility. They’re available now, exclusively at BullyMax.com. Bully Max = protein power for our furry sons!
Puppy gains are in
This launch hits on multiple pet product trends that are here to stay:
- Function meets flavor: Treats that do more than taste good
- Puppy-specific SKUs: More attention to life-stage nutrition
- Performance nutrition: Products designed to do something — not just fill bellies
- Clean label focus: Real ingredients, no fluff
For bulk buyers, importers, and private label manufacturers, the rise of functional treats opens the door to new formulations and SKUs — especially in the pet specialty and online DTC spaces.
What’s in the bowl matters
If you’re on the ingredient side of the equation, here’s what to keep in mind:
- Protein-rich ingredients (like real beef) are in high demand
- Functional add-ons (DHA, joint support, omega oils) are moving from niche to norm
- Clean-label documentation and traceability are now table stakes
- Pet parents want performance, and they’re willing to pay for it
Ready-to-go private label options that incorporate these functional ingredients could offer a huge opportunity for brands looking to break into or scale in the pet treat category.
Treat smarter, not harder
Puppy training just got a whole lot smarter — and tastier. Bully Max’s latest release blends quality protein, targeted health benefits, and responsible sourcing into one tiny (but mighty) bite. It’s a strong signal that the pet world is evolving — and pet parents aren’t settling for basic treats anymore.Whether you’re building a better treat line or sourcing standout ingredients, now’s the time to jump on the functional snack trend.
Want help creating your own high-protein treat formula or sourcing the best ingredients? Reach out to us — we’re here to help you fetch the best!
