What happens when your favorite candy bars transform into chocolatey drinks? Magic! SNICKERS, TWIX, and MILKY WAY Chocolate Milks have officially hit the shelves, bringing a new way to enjoy these classic treats. Packed with 15g of protein, reduced-fat goodness, and all the iconic flavors you love, these shelf-stable drinks are perfect for on-the-go indulgence. Say hello to the future of snacking, where your sweet tooth meets your busy schedule in one recyclable bottle. Snickers joins in on the best collabs!
Sip the sweet life
Fire Brands, in partnership with Mars Wrigley, just announced their latest invention: SNICKERS, TWIX, and MILKY WAY Chocolate Milks.
Quick Facts:
- Flavors: SNICKERS™, TWIX™, and MILKY WAY™ in liquid form
- Nutrition: 15g of protein and 2% reduced-fat milk
- Packaging: 100% recyclable 14oz bottles
- Availability: Nationwide at both small and big retailers
“We have developed these chocolate milks with a focus on flavor first. We’re quenching thirst and providing a satisfying treat on the go with 2% reduced fat, ultra-pasteurized chocolate milk.” Raz Inserra, Marketing Director at Fire Brands.
Drink dessert
This isn’t just about chocolate milk—it’s about evolution! Candy bars are officially stepping into the 21st century.
You’ll Love It:
SNICKERS, TWIX, and MILKY WAY Chocolate Milks are here to revolutionize the way we indulge. Blending irresistible flavor with functionality, these drinks are the ultimate fusion of protein and pleasure. With 15g of protein per bottle, they’re perfect as a post-gym snack or a mid-afternoon pick-me-up. Whether you need a quick boost or a sweet treat, these silky-smooth chocolate milks deliver on every front.
But it’s not just about taste and nutrition—it’s about convenience, too. These chocolate milks are shelf-stable, meaning you can enjoy them anytime, anywhere without worrying about refrigeration. Stash one in your bag, your car, or your desk whenever that chocolate craving hits.
And there’s even more to feel good about. The 100% recyclable HDPE bottles make this a guilt-free indulgence, ensuring that every sip is as kind to the planet as it is satisfying to your sweet tooth. Fire Brands has truly raised the bar, combining sustainability with indulgence in a way that resonates with today’s conscious consumers. Chocolaty innovations are everything this year!
This launch follows the massive success of SKITTLES Drinks earlier this year, proving that Fire Brands knows exactly how to turn iconic flavors into innovative beverages. With their momentum, we might soon find ourselves sipping on even more creative takes on our favorite treats. Who says you can’t have chocolatey happiness for breakfast?
Choco-mania hits shelves
The candy-to-drink trend is shaking up the market, combining nostalgia with modern demands for functionality and sustainability. With 15g of protein, these beverages tap into the booming functional drink category, appealing to health-conscious consumers seeking indulgence with a purpose. At the same time, the use of recyclable packaging reflects growing industry pressure to prioritize sustainability, ensuring brands stay relevant in an eco-aware world. Reimagining beloved classics in drinkable form not only fuels consumer nostalgia but also strengthens the momentum behind this innovative trend. Cold drinks are a must!
From wrapper to bottle
As the candy-to-beverage trend continues to gain traction, there’s a rising demand for high-quality ingredients like cocoa and whey protein, as well as sustainable packaging materials. This movement is inspiring private-label brands to explore new product ideas, offering unique opportunities to create innovative and indulgent beverages. At the same time, there is increasing pressure on companies to meet sustainability standards, with eco-friendly solutions becoming a crucial part of supply chains. As consumers and brands alike embrace these trends, the focus on quality ingredients and environmental responsibility is set to shape the future of the beverage industry. The perfect treat, twice over!
Move over, milkshakes
SNICKERS, TWIX, and MILKY WAY Chocolate Milks aren’t just drinks—they’re a movement. A movement that says you don’t have to choose between indulgence and convenience. As these new products hit shelves, they highlight key trends shaping the beverage world: functional nutrition, sustainability, and the undeniable power of nostalgia.
Ready to bring your own sweet creations to life? Contact Source86 today or explore our range of ingredients designed for your next innovation.
