In an unexpected but absolutely thrilling twist, world-renowned DJ, producer, and entrepreneur Steve Aoki has joined Cheddies as the company’s Chief Snacking Officer. Yes, you heard that right. Aoki, who is known for his high-energy performances and entrepreneurial spirit, is now channeling that same flair into the snack food industry. And let’s be real: if there’s anyone who can bring excitement to cheese snacks, it’s definitely the man who throws cakes into crowds for fun. Let’s dive in!
Aoki + Cheddies
You might be wondering, “How did Steve Aoki end up in the snack game?” Well, the answer lies in his commitment to health, nutrition, and his endless pursuit of new ways to energize his fans. As a global touring artist, Aoki knows that keeping your energy up on the road means fueling up with healthy, satisfying snacks—and Cheddies fit the bill. With flavors so bold and a crunch so satisfying, Cheddies quickly became Aoki’s go-to snack, and now, he’s bringing that love for the product to a much larger stage.
“As a global touring musician, healthy snacks are essential to keeping me fueled on the road,” said Steve Aoki. “When I discovered Cheddies, their savory taste and satisfying crunch had me hooked right away. That’s why I’m excited to join the team as Chief Snacking Officer. Together we are going to remix snack culture through rich flavors and bold ideas.”
What’s so special about Cheddies?
Cheddies is not your average snack brand. Sure, they’ve got all the usual suspects like cheese snacks, but these are made with organic cheese sourced from regenerative dairies, giving you a snack that’s both delicious and environmentally responsible. Each serving of Cheddies is packed with 5 grams of protein, which is the perfect snack for anyone who needs a quick energy boost—whether you’re a musician on tour, a fitness junkie, or just someone who’s trying to make it through the afternoon without reaching for junk food. And if you thought healthy snacks were bland and tasteless, think again. Cheddies takes bold flavors and turns them into crunchy, savory masterpieces. They’ve got something for every craving, and with Aoki’s help, they’re ready to bring even more exciting innovations to the snack aisle.
“We are beyond excited to welcome Steve Aoki as our Chief Snacking Officer,” said Anish Sheth, CEO of Cheddies. “Steve’s vibrant personality and dedication to pushing limits perfectly align with our mission to revolutionize snacking from both a taste and environmental impact perspective. Together, we’re bringing unforgettable flavor and fun to every bite.”
Celebrities and brands
In today’s hyper-competitive market, it’s no surprise that brands are partnering with celebrities to stay relevant. Celebrities, with their massive social media followings and ability to shape trends, offer brands a direct connection to the pulse of the public. It’s a match made in marketing heaven: celebrities bring star power, and brands get instant exposure to new audiences.
For Aoki, the collaboration with Cheddies is a natural fit. His global fame and personal brand are synonymous with energy, creativity, and pushing boundaries—all qualities that resonate with Cheddies’ mission to redefine the snack world. And Cheddies is no stranger to this kind of strategy, having already built a loyal fan base by offering healthier, more exciting alternatives to traditional snacks. But with Aoki on board, Cheddies is now able to leverage his reach to connect with a broader, more diverse audience—especially those who might not have previously considered snacking with sustainability in mind.
So, what are the deets?
As Chief Snacking Officer, Aoki will be deeply involved in product development, exclusive promotions, and collaborations that will push the boundaries of what we think about snacking. Expect to see some limited-edition HiROQUEST collaborations and other surprises along the way. Aoki’s unique perspective will bring an exciting, fresh twist to Cheddies’ already impressive product lineup, and fans of both Aoki and Cheddies can look forward to a whole new level of snack culture.
Aoki himself is no stranger to big collaborations—he’s worked with top musicians, designers, and entrepreneurs throughout his career. Now, he’s bringing that collaborative spirit to the world of snacking, where flavor and fun collide in the most unexpected ways.
Wanna know more? Talk to our team!
