Martin’s Famous Potato Rolls is turning 70—and they’re throwing a party you don’t want to miss. Kicking off their 6th Annual Summer Fun Season Sweepstakes, the iconic bakery is blending nostalgia with exciting prizes for fans across the country.
Running from May 1 to July 31, 2025, the sweepstakes brings six themed prize rounds to life, each inspired by classic summer moments—think brunches, cookouts, and sweet treats. Add 70 exclusive recipes to the mix, and you’ve got yourself a full-flavored celebration. Martin’s brings that perfect bite every time!
Quick crumbs
Here’s what you knead to know:
- Who: Martin’s Famous Pastry Shoppe
- What: 6 grand prize rounds + 70 recipes
- When: May 1 – July 31, 2025
- Where: MartinsSummerFun.com
- Why: Celebrating 70 years of iconic rolls
What’s up for grabs?
Each prize round = new theme, new goodies. Here’s the breakdown:
- May 1–15: Brunch Goals
Smart Kitchen TV + Martin’s products - May 15–30: Backyard Bash
Breeo Fire Pit - May 30–June 13: Chill & Stream
55″ Smart TV - June 13–27: Sweet Tooth Central
Ice cream machine + Martin’s sweet rolls - June 27–July 14: Sit Back & Snack
Adirondack chairs - July 14–31: Cool Off, Roll On
Portable ice maker
Celebrating 70 Years of Yum
“ We are thrilled to celebrate our 6th Annual Summer Fun Season campaign, especially as we commemorate our 70th anniversary. Martin’s products have been a part of family celebrations and summer gatherings for generations, and we know that the perfect meal starts with the perfect bread. Whether it’s a cozy brunch, an outdoor cookout, or a sweet treat, Martin’s helps to elevate those moments, making them even more special and memorable.” Wendy Cowan, Marketing Manager at Martin’s Famous Potato Rolls and Bread. “
Martin’s brings the heat
- Heritage is Hot
People love products with a story; Martin’s has 70 years of it. - Seasonal = Sellable
Limited-time campaigns build urgency and repeat traffic. - Ingredient Matters
Martin’s stays true to quality—real potato, clean label, consistent taste. - Private Label Lesson
Brands with heart—and smart timing—build loyalty without loud noise.
Rolling into summer like a pro
Martin’s isn’t just serving rolls this summer—they’re serving a masterclass in marketing. They know what their customers love (comfort, flavor, tradition), and they’ve wrapped it all in a joyful, high-engagement campaign.
For buyers, manufacturers, and foodservice innovators, this is a golden example of how to turn your products into moments people remember.
Want to bring that same magic to your private label brand or product line? Let’s connect. We’ll help you bake up something unforgettable.
