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Source86

Source86

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CPG News

Sundae Funday: Häagen-Dazs’ new Dazzler is here to steal the spotlight

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by Agustina Branz · March 31, 2025

Häagen Dazs® New Salted Brown Butter Cookie Dazzler

Häagen-Dazs® Shops just dropped a game-changer for ice cream lovers: the Salted Brown Butter Cookie Dazzler. Think of it as your childhood sundae, but with a sophisticated, buttery, salty-sweet glow-up. Available nationwide from April 1 to June 14, this limited-time treat is stacked with indulgent layers that promise to take your taste buds on a wild, delicious ride.

What’s the scoop?

Imagine this: Salted Brown Butter Cookie ice cream, crispy chocolate chip cookies, a generous drizzle of hot fudge, and a fluffy cloud of whipped cream to top it all off. Sounds dreamy, right? It’s a next-level sundae experience that blends creamy, crunchy, salty, and sweet into one perfect spoonful.

Each bite delivers the perfect balance of comfort and indulgence, making it an ideal treat for those who crave something familiar yet exciting. Whether you’re a lifelong Häagen-Dazs fan or a dessert adventurer always looking for the next big thing, this Dazzler promises to hit the spot.

Meet your new dessert obsession

Häagen-Dazs isn’t new to shaking up the dessert world, but this time, they’ve really outdone themselves.

“With our newest dessert, we’ve taken a timeless classic and elevated it into an indulgent, next-level experience.” Rachel Jaiven, Marketing Director at Häagen-Dazs Shops.

Translation? They took everything you love about sundaes and made it fancier, richer, and just plain irresistible.

Häagen-Dazs has been crafting high-quality, indulgent treats since 1960, and their passion for ice cream innovation continues to push boundaries. By focusing on premium ingredients and bold flavors, they manage to make every scoop feel like a luxury experience.

When and where can you get it?

From April 1 through June 14, you can grab this exclusive Dazzler at Häagen-Dazs Shops across the country. But be warned—this is a limited-time deal, so if you blink, you might miss it.

If you want to experience the magic, don’t wait too long! These seasonal specials tend to sell out fast, especially when they strike the perfect balance of trendy and timeless.

Ice cream lovers, rejoice!

Häagen Dazs®

Besides giving us all another excuse to eat ice cream (not that we needed one), the Salted Brown Butter Cookie Dazzler is part of a growing trend in desserts: savory-sweet mashups. That’s right, gone are the days of plain vanilla. The industry is leaning into complex, gourmet flavors that feel both nostalgic and adventurous. Great? No. Häagen-Dazs is legendary!

Sundae goals

  • Salty + Sweet = Magic – The balance of salted brown butter and sweet chocolate chips creates a flavor profile that’s all the rage in high-end desserts.
  • Limited-Edition Buzz – We all love a little “get-it-before-it’s-gone” drama, and Häagen-Dazs knows exactly how to keep us coming back for more.
  • Next-Level Sundae – Ice cream sundaes have been around forever, but this Dazzler proves that there’s always room for reinvention and indulgence.
  • Premium Ingredients Matter – More consumers are paying attention to what goes into their treats, and Häagen-Dazs’ commitment to high-quality dairy and real flavors makes every bite worth savoring.
  • Perfect for Every Occasion – Whether you’re celebrating a birthday, treating yourself after a long week, or just in the mood for something indulgent, this Dazzler is a crowd-pleaser.

Bonus perks

If you needed another reason to head to Häagen-Dazs, here’s one: free ice cream. Yep, download their newly revamped loyalty app, and you’ll score a free cup or cone just for signing up. Plus, the app comes with exclusive rewards and secret deals for your future sweet cravings.

If you’re the type who loves to be in the know about new flavors and limited-time offerings, the loyalty app is a must-have. It’s like having a VIP pass to all things Häagen-Dazs!

The final scoop

If you love ice cream (and who doesn’t?), this is your sign to treat yourself. The Salted Brown Butter Cookie Dazzler won’t be here forever, so grab a spoon and head to your nearest Häagen-Dazs Shop before June 14. Don’t let FOMO win—this is one sundae you don’t want to miss.

For more info (or just to drool over more delicious creations), visit Häagen-Dazs’ official site.

For more sweet insights and the latest industry trends, let’s keep the conversation going! Reach out to Source86—we’d love to chat about what’s shaking up the food world and how we can help you stay ahead.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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