ORLANDO, Fla. — The global beauty from within market is currently undergoing a sugar free makeover. Swisse, the Australian heritage wellness brand under the H&H Group umbrella, announced on Wednesday, December 17, 2025, the launch of Glam Bites. This new line of zero sugar beauty gummies is designed to target the intersection of convenience and clean labeling.
Specifically, the launch introduces three SKUs known as Hair Skin Nails, Glow Skin, and Skin Defense. These are positioned as a premium alternative to the candy like supplements that currently dominate the shelf. Although gummy supplements are favored by 45% of Gen Z consumers, the category is frequently criticized for high sugar content and low nutritional density. Consequently, Swisse’s new line attempts to solve this “candy paradox” by using a zero sugar formulation free of artificial sweeteners and common allergens.
Regarding the product’s benefits, registered dietitian Dana A. White stated in the press release:
“Swisse Beauty Glam Bites are a simple and clean addition to your beauty routine. They deliver powerful, science-driven beauty benefits through a precisely balanced blend of micronutrients in a zero-sugar gummy that has no artificial colors, flavors, or sweeteners – all with unique flavor profiles and great taste.”
The Lineup: Ingredients and Pricing
The collection features three distinct formulations. All are priced between $19.99 and $24.99 for a 60 count bottle, which provides a 30 day supply.
- Hair Skin Nails Glam Bites ($19.99): The primary focus is strengthening hair and nails. Key ingredients include Biotin, Zinc, and Bamboo Extract, which is a natural source of silica. Additionally, it features a Blood Orange flavor as a nod to the brand’s best selling liquid collagen.
- Glow Skin Glam Bites ($24.99): This formula targets hydration and elasticity. It contains Hyaluronic Acid, Marine Collagen Peptides, Vitamin C, Vitamin E, and Sea Moss. Furthermore, it comes in a Blueberry Lavender flavor.
- Skin Defense Glam Bites ($24.99): Designed for anti aging and environmental protection, this gummy includes Astaxanthin, L Glutathione, and Green Tea Extract. The flavor profile is Raspberry Green Tea.
Why It Matters
For the supplement industry, this launch highlights the rapid maturation of the gummy format. No longer just a vehicle for basic multivitamins, gummies are being premiumized with complex, clinically studied ingredients like Astaxanthin and Marine Collagen. Historically, these compounds were reserved for capsules due to taste and stability challenges.
In addition, by removing sugar, Swisse is directly challenging competitors like OLLY and SugarBearHair. While those brands built success on taste, they now face increasing scrutiny from health conscious consumers wary of hidden sugars in their wellness routines. Furthermore, with the global beauty gummy market projected to explode over the next decade, Swisse’s move to combine clinical efficacy with zero sugar positions it to capture the older, more discerning demographic of the gummy boom. These are specifically millennials who want the convenience without the cavities.
Availability
The full Glam Bites line is available immediately for purchase on Amazon and the brand’s direct to consumer site, Swisse.us.
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