NEW YORK — As the football postseason heats up, Dwayne “The Rock” Johnson’s Teremana Tequila is joining forces with Wingstop to elevate the fan experience. On Friday, January 9, 2026, the two brands announced a new “Fans of Flavor” partnership designed to bring bold wings and premium margaritas to watch parties nationwide.
Running now through February 8, 2026 (Super Bowl Sunday), the collaboration encourages fans to move beyond standard beer and chips by offering curated pairings of Wingstop’s signature flavors with custom Teremana cocktails.
The Flavor Pairings
To help indecisive hosts, the brands have launched a “Fans of Flavor” pairing generator. Key recommendations from the campaign include:
- The Tropical Twist: Wingstop’s Original Hot wings paired with The People’s Margarita (Teremana Blanco, lime, agave, and pineapple juice).
- The Heat Builder: Spicy Korean Q wings paired with a Spicy Margarita (featuring muddled jalapeños).
- The Savory Contrast: Garlic Parmesan wings paired with a Strawberry Margarita to balance the savory cheese notes with fruity sweetness.
Richard Black, CEO of Teremana Tequila, explained the logic behind the partnership in the press release.
Black stated:
“Wingstop has always delivered on bold flavor, and that spirit shows up naturally in how people enjoy Teremana on game day… This partnership is about playing with pairings, leaning into bold taste, and turning wings and margaritas into a reason to come together, no matter who you’re rooting for.”
The “Ultimate Game Day Flavor Fest” Sweepstakes
In addition to menu inspiration, the partnership features a sweepstakes with significant prizes. One grand prize winner will receive a “Game Day Flavor Fest” package, including a 75-inch TV, a private bartender, party essentials, and gift cards.
To celebrate the 60th anniversary of the “Big Game,” 60 additional winners will receive cash prizes for Teremana and Wingstop gift cards.
Why It Matters
For CPG and hospitality analysts, this partnership represents a growing trend of cross-category collaborations between spirits brands and QSR (Quick Service Restaurant) chains. By positioning tequila—a spirit often reserved for nightlife or summer—as a central component of the football watching occasion, Teremana is aggressively expanding its “use case” into beer’s traditional territory. Contact Us!
