Toastique Gourmet All-Day Café Set for Great Falls, Virginia, Opening This Winter

GREAT FALLS, Va. — Gourmet all-day café Toastique is expanding its fast-casual footprint in the DMV region, with a new location set to open this winter at 9891 Georgetown Pike in Great Falls, Virginia. The concept, which specializes in healthy, toast-focused creations, cold-pressed juices, and smoothie bowls, is known for its menu made in-house using premium, locally sourced ingredients. Husband-and-wife team Sagar and Sonia Khurmi will manage the new store.

The Great Falls location will offer Toastique’s full menu, featuring artistic toasts like Avocado Smash, Smoked Salmon, and PB Crunch. Customers can also look forward to superfood-piled smoothie bowls such as Blue Mystique, Cocolada, and Matcha. The store will operate daily from 7am to 5pm, targeting customers seeking nutritious breakfast, brunch, and lunch options.

The new café opening comes as the brand continues a period of rapid national growth. Founded in 2018 by Brianna Keefe, a former D1 collegiate cheerleader, Toastique now boasts over 50 locations signed or in development across the country.

Why it matters

The expansion of Toastique into a new market highlights the increasing demand for high-quality, health-focused fast-casual options. These options heavily emphasize premium, fresh ingredients. For the broader CPG industry, this signifies a continued shift toward consumer interest in transparent sourcing, all-day healthy eating, and artisanal preparations.

The brand’s focus on customizable toast, juice, and superfood bowls provides an important data point for R&D departments in both retail and foodservice. Specifically, this shows which specific ingredient categories and formats are driving franchise growth and cultural relevance. Key examples include plant-based toppings, superfoods, and artisanal bread.

Toastique’s focus on fresh ingredients and community

Toastique was conceptualized in Washington D.C. in 2018 and quickly expanded. The original location generated over $1 million in sales during its first year. The brand now has a presence in over a dozen states and earned the Nation’s Restaurant News 2024 Hot Concepts Award.

The Great Falls store is a venture for the Khurmis, who recognized the community’s need for healthier, fresh-ingredient meal options. Their goal is to connect with neighbors and have them experience a menu that blends nutrition with taste.

“We both aspire to live healthy lifestyles and believe that starts with the food you’re eating, which is something we want to bring to Great Falls through Toastique,” said Sonia Khurmi. “We believe the community will resonate with the store’s mission and offerings, and are excited to get to know our neighbors and have them experience our menu.” The location is set to open this winter and will be a key stop for a daily pick-me-up with extensive coffee, espresso, and grab-and-go options.

The full menu will be available all day, from 7am-5pm.

Editor’s note: Source86 perspective

The continued success and aggressive franchising of Toastique illustrate a foundational trend for both fast-casual chains and CPG manufacturers. This trend is the premiumization of simple meals achieved through ingredient quality and transparency. Consumers are willing to pay more for meals that use clean, local, and premium components. This is not just a food service trend; it’s a critical driver for private label brands and ingredient suppliers.

At Source86, we help food brands manage bulk ingredient sourcing, FSQA oversight, and R&D for private label production. The demand for ingredients like high-quality artisanal bread bases, exotic superfood powders (for bowls), and organic, cold-pressed produce is rising.

We ensure that when concepts like Toastique scale, their supply chain is equipped to maintain the high standards and ingredient consistency their brand, and consumers, depend on. Contact us.

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External source: Gourmet All-Day Café Toastique Coming to Great Falls, Virginia This Winter