Twinings, the 300-year-old tea legend, has officially jumped into the iced drink game with Twinings Refreshers, its first-ever herbal tea instant beverage made for cold sipping. Launching nationwide in Strawberry Raspberry and Peach Mango, these fruity, caffeine-free drinks dissolve instantly in cold water and are packed with real fruit bits for a café-style refresher at home. Rolling out in August 2025, Twinings Refreshers taps into the growing demand for quick, functional, and feel-good cold beverages, perfect for Gen Z, Millennials, and anyone looking to upgrade their iced tea game.
From teapots to TikTok
Hot tea may be timeless, but Twinings knows not every moment calls for a steaming cup. With Refreshers, you just pour, stir, sip, no kettle required. Whether you’re powering through your workday or lounging in the sun, it’s instant iced tea with zero fuss.
Fruity, fun, and sip-through-a-straw friendly
What makes Twinings Refreshers pop? Visible fruit bits in every cup.
- Honeybush Herbal Tea Base – Naturally sweet and caffeine-free.
- Real Strawberry or Peach Pieces – Dried to lock in taste, texture, and aroma.
- Sized for Sipping – Fits through a straw for that café-style vibe.
- No Artificial Sweeteners – Just clean, fruity flavor.
It’s a tea you can see — and taste — with a texture that makes it feel special.
For Twinings, Refreshers marks more than just a new product—it’s a bold step into the growing “ready-in-seconds” lifestyle market. Consumers want beverages that fit their pace without sacrificing taste, and this launch delivers on both fronts.
By combining heritage tea expertise with Instagram-ready visuals, Twinings positions itself to capture the attention of flavor explorers and health-conscious sippers alike. The use of honeybush and real fruit also reinforces a premium perception, giving it crossover appeal from grocery aisles to café counters. In short, it’s a modern twist on tea that proves quick convenience can still feel crafted and authentic. Tea is the sip of the season!
Drink world
The cold beverage aisle is booming, and functional herbal drinks are stealing the spotlight. Twinings Refreshers nails the sweet spot between better-for-you and treat yourself. From a wholesale and bulk ingredient perspective, it also shows where the market is headed:
- Convenience Meets Quality – Instant mixes with premium ingredients are trending.
- Fruit Inclusion Demand – Real fruit bits add a premium look and taste.
- Cold-Format Teas – No longer just seasonal, they’re becoming year-round staples.
- Café-at-Home Appeal – Consumers love bringing the coffeehouse experience to their kitchens.
Quick sips: the launch details
- When: Nationwide August 2025
- Flavors: Strawberry Raspberry, Peach Mango
- Price: $6.29 per box
- Where: Target, Kroger, Albertsons Safeway, ShopRite, Walgreens, CVS, Amazon, TwiningsUSA.com
- Caffeine-Free: Great for any time of day and any age
From shelf to backyard table
Twinings Refreshers isn’t just a drink; it’s an experience, and that’s a goldmine for retailers, foodservice operators, and ingredient suppliers.
- Retailers get a colorful, on-trend product for younger shoppers.
- Foodservice menus can easily add iced tea refreshers without extra prep.
- Suppliers have opportunities in herbal tea extracts, soluble mixes, and premium fruit inclusions.
The takeaway? If you’re in the beverage business, cold herbal tea is a category to watch closely.
Sip back and relax
With Twinings Refreshers, the heritage tea brand proves it’s not just keeping up with trends, it’s setting them. Easy, flavorful, and visually fun, it’s a ready-to-mix drink that works for work breaks, pool days, or late-night porch hangs. For the industry, it’s a clear sign that innovation in tea doesn’t have to mean reinventing the wheel, just chilling it.
Want to explore how premium ingredients can help you create your own cold drink sensation? Let’s talk bulk honeybush, herbal extracts, and fruit inclusions that make every sip unforgettable.
