Summer just got sweeter—and a whole lot twistier. HERSHEY’S CHOCOLATE WORLD is diving headfirst into flavor with a full-on TWIZZLERS takeover. We’re talking bubble waffles, mousse-filled tarts, strawberry-infused milkshakes, and an adults-only cocktail that tastes like a candy shop in a glass. Oh, and there’s a gravity-defying ride next door that flings you 137 feet into the sky.
It’s bold, it’s bright, it’s berry-flavored mayhem—and we’re here for it.
The big twist: a ride that’s pure candy chaos
Hersheypark just launched TWIZZLERS TWISTED GRAVITY, a ride that flips summer fun upside down—literally. Opened on May 24, this new Screamin’ Swing clocks in as the tallest in the world. Riders soar at 68 mph in gondolas themed by TWIZZLERS flavors: Strawberry, Cherry, HERSHEY’S Chocolate, and Black Licorice (for the brave).
It’s one minute and ten seconds of weightless, zero-gravity thrills—and every inch of it is branded in bold, candy-colored bliss. Whether you’re a thrill-seeker or just in it for the Instagram shot, this ride brings the kind of energy brands dream of bottling.
Sweet sips and over-the-top eats
Back at CHOCOLATE WORLD, the snack lineup reads like a sugar-coated fever dream. TWIZZLERS are the main event, but other Hershey classics get some delicious airtime, too.
Here’s what’s twisting taste buds:
- TWIZZLERS PULL ’N’ PEEL Milkshake – Strawberries and cream ice cream with a whipped topping, rainbow sprinkles, and signature candy strips.
- TWIZZLERS bubble waffle – A vanilla waffle filled with strawberry gelato, whipped cream, syrup, and TWIZZLERS pieces.
- TWIZZLERS mousse tart – Melted TWIZZLERS turned into mousse. This is not a drill.
- TWIZZLERS orange cream pop cocktail – Whipped vodka, orange juice, and cream, garnished with an actual TWIZZLERS stick.
- JOLLY RANCHER piña colada – Fruity, tropical, and topped with whipped cream and a pineapple slice.
- HERSHEY’S caramel s’mores – Because a summer menu without s’mores is just rude.
- REESE’S breakfast bowl – Granola, peanuts, vanilla yogurt, and a peanut butter drizzle. Yes, for breakfast.
- Turkey & brie sandwich with JOLLY RANCHER cherry compote – Savory meets sweet in the best way.
Playful experiences that pop
Beyond the plate, the summer lineup includes interactive fun for the whole family.
- Bubble Wand Journey – Kids can grab a light-up bubble wand and follow a map to five different character towers. Each station triggers music, lights, and, of course, bubbles.
- JOLLY RANCHER SCENTsory putty event – Guests in Hershey and Times Square can squish and sniff their way through a candy-scented putty launch—and meet Crazy Aaron in person.
- Pokémon candy collab – Collect special-edition HERSHEY’S KISSES, snack-size bars, and PIRATE’S BOOTY with exclusive Pokémon wrappers. Plus, try to spot all 10 hidden Pokémon on the CHOCOLATE WORLD tour ride.
Why this candy chaos is full of clues
If you’re in the ingredient game, retail, or building a foodservice menu, this summer activation is basically a roadmap to modern consumer cravings. Here’s what stands out:
- Bright, bold, fruity flavors – Strawberry and orange cream dominate. Ready-to-mix fruit powders and natural flavors are key.
- Limited-time-only magic – These menus aren’t forever, and that’s the point. FOMO sells.
- Candy crossovers – Confections in cocktails, tarts, and savory dishes = endless inspiration.
- Interactive eating – Bubbles, putty, Pokémon, and pink mousse? Consumers don’t just want food—they want moments.
- Private label potential – Think beyond the bar. Infuse familiar candy flavors into yogurts, sauces, waffles, or even gelato toppings.
Candy inspiration, served summer-style
At the end of the day, this isn’t just a TWIZZLERS takeover—it’s a masterclass in flavor-forward marketing. Every shake, waffle, and ride taps into joy, nostalgia, and the thrill of discovery. It’s big. It’s playful. And it shows just how far iconic ingredients can go when used in unexpected ways.
Looking to tap into this energy with a private label twist of your own? Whether it’s a strawberry base for your next milkshake line or bold berry extracts for that perfect mousse—this is the kind of sourcing we live for.
As summer twists give way to autumn, HERSHEY’S CHOCOLATE WORLD is keeping the excitement rolling with its Fall 2025 lineup. Launching in September, the seasonal menu features pumpkin, caramel, and chocolate-inspired treats, along with festive adult cocktails and exclusive events that make every visit memorable. From KIT KAT® Pumpkin Cheesecake to REESE’S OREO® Parfaits, fans can continue to enjoy bold flavors and playful experiences well into the fall season. Check out all the fall fun here.
Let’s bring the fun to your next product launch. Drop us a line and let’s make it twisty.
