Velvet Taco is back at it, mixing bold flavors with big-hearted fun! This August 13–19, Dallas’s favorite global taco innovators have teamed up with Kidd’s Kids, a nonprofit dedicated to bringing joy to kids with life-changing conditions, to launch “The Morning Show” WTF, a weekly taco feature that’s as tasty as it is meaningful. Every bite of this colorful, crispy, breakfast-inspired taco helps send deserving kids on magical trips to Disney World. Let’s taco ‘bout how this collab is shaking up the taco game and doing some serious good vibes.
What’s in the WTF? Spoiler: It’s a flavor fiesta
If you thought breakfast and tacos couldn’t get any better, Velvet Taco just proved you wrong. The Morning Show WTF is packed with crispy chicken tenders, fluffy eggs, cheesy tot hash, peppered bacon, and a drizzle of maple syrup—all wrapped up in a signature tie-dye waffle tortilla bursting with pink and teal colors inspired by the Kidd’s Kids kiddos themselves.
“The Morning Show WTF is special in that it not only benefits Kidd’s Kids, but it was also named and created with two children who are a part of Kidd’s Kids. We wanted to make sure this taco represented the fun and vibrancy of the kids and families it benefits, all the way down to featuring the kids’ favorite colors with pink and teal. The Morning Show WTF represents everything we stand for — bold flavors, community connection and making a positive impact.” Velvet Taco Director of Culinary Venecia Willis.
Tacos with a cause: feeding more than just hunger
What’s better than devouring a mouthwatering taco? Knowing every taco sold helps fund the 2025 Kidd’s Kids trip to Disney World, sending 32 deserving children on a magical adventure they’ll never forget.
“Kidd’s Kids has always been about bringing our community together, and this partnership with Velvet Taco does exactly that. Every taco sold helps us continue Kidd’s mission of creating magical experiences for children who need them most.” Lyndsay Davis, executive director of Kidd’s Kids.
Where bold flavors meet big hearts
Since launching in Dallas in 2011, Velvet Taco has made a name for itself by pushing the taco boundaries. From over 20 globally inspired taco recipes to crowd-pleasing sides like Red Curry Coconut Queso and a fan-favorite Kick-Ass Margarita, Velvet Taco isn’t just a restaurant—it’s a flavor adventure. With more than 50 locations across the U.S., this collab with Kidd’s Kids adds a heartfelt twist to their bold, boundary-breaking menu.
Recipe for success
Velvet Taco’s Morning Show WTF isn’t just a taco—it’s a masterclass in smart, social-impact marketing that food brands and CPG companies can learn from:
- Bold product innovation meets purpose: Combining a crave-worthy new taco with a cause creates emotional resonance.
- Community-driven storytelling: Involving Kidd’s Kids children in the taco’s design and colors brings authenticity and warmth.
- Limited-time buzz: The weekly taco feature taps into scarcity, driving customers to visit now—or miss out.
- Meaningful sales: Customers feel good about supporting a charity while enjoying amazing flavors.
Private label brands, co-packers, importers, and ingredient suppliers can all take notes. Imagine launching a special flavor that gives back or partnering with a local cause to create buzz and goodwill while boosting sales.
Bold, delicious, and purpose-driven
Velvet Taco’s new WTF shows us that food can be so much more than just flavor—it can be connection, community, and cause. This is your cue, CPG innovators: the future belongs to brands that blend creativity, authenticity, and heart. Ready to take your retail-ready products or bulk ingredients to the next level? Let’s cook up private label solutions, co-manufacturing partnerships, and marketing campaigns that leave customers craving more than just your product—they’ll crave your story. Reach out to us anytime!
