Breakfast just got a lot more exciting—and a whole lot sweeter. International Delight, the brand that brought us liquid coffee creamers in all the flavors we didn’t know we needed, is turning heads (and noses) this spring with their latest innovation: Cinnabon® Iced Coffee in a can. Yep, cinnamon roll magic meets cold coffee convenience in one sip-worthy package.
Even better? To launch the new flavor, they’re giving away limited-edition alarm clocks that literally smell like Cinnabon, keep your coffee cold, and wake you up with a whiff of cinnamon sugar heaven. Suddenly, 6 a.m. doesn’t sound so bad.
Cinna-Can you believe it?
The new International Delight Cinnabon® Iced Coffee brings the beloved flavor of warm cinnamon rolls—with notes of frosting and sweet cream—into a portable, 15-ounce ready-to-drink can. It’s the latest member of International Delight’s iced coffee family and is expected to stick around year-round, not just for spring.
These creamy, caffeinated treats are landing in grocery, convenience, and dollar stores across the U.S. with a suggested retail price of $2.68 per can. If your mouth is watering already, you’re not alone.
From April 29 to May 20, fans can enter a sweepstakes via @indelight’s Instagram for a chance to win the new iced coffee cans and the exclusive Cinnabon-scented alarm clock—because why just drink your coffee when you can smell it before your eyes are even open?
“The opportunity to partner with the iconic Cinnabon® brand was too sweet to pass up. We developed a specialty alarm clock to help our fans wake up with their senses!” said Rebecca Grad, Director of Ready-to-Drink Coffee at Danone North America.
A sweet sip of a bigger trend
This launch might be playful, but it’s riding some serious consumer trends that suppliers, retailers, and brands should be watching:
- Indulgent nostalgia is back. Dessert-inspired flavors are showing up in everything from protein shakes to canned coffees.
- RTD coffee is booming. Consumers want coffee that’s cold, convenient, and crave-worthy.
- Sensory marketing is having a moment. A clock that smells like frosting? That’s smart branding.
- Shelf-stable is the new sexy. Ambient drinks allow for wider distribution and fewer cold chain headaches.
- Multi-channel appeal matters. This product fits just as well in a c-store fridge as it does on a retail endcap.
The Cinnabon® collab shows that the line between food and experience is blurring—and brands that lean into that are coming out on top. Life’s better with iced coffee in hand!
Coffee, but make it frosted
Behind every viral product is a stack of supply chain decisions—and that’s where things get interesting for bulk buyers, private labels, and R&D teams.
Here’s what this launch highlights:
- Bulk cinnamon and natural flavorings are hotter than ever. Think: warm spice blends, frosting-like creams, vanilla tones.
- Dairy and non-dairy cream bases are essential to that thick, indulgent texture—especially for RTD coffee.
- Flavor houses and co-manufacturers need to be nimble to capture complex profiles like “frosting and cinnamon swirl.”
- Innovative packaging and novelty marketing open the door for cross-functional supplier partnerships.
From private-label beverages to branded collabs, there’s growing demand for ingredients that go beyond function—they need to deliver emotion, too.
Final sip!
Sure, the cinnamon-scented alarm clock is a great conversation starter. But the real magic here is the strategic fusion of flavor nostalgia, grab-and-go convenience, and multi-sensory experience. Cinnabon® Iced Coffee isn’t just a product—it’s a mood.
And for ingredient suppliers and formulators? It’s a loud and clear signal: get ready to meet rising demand for cinnamon, cream flavors, and indulgent RTD beverage components that make people smile.
Got a product idea that’s just waiting for its frosting swirl moment? Let Source86 help you source the spices, flavors, and R&D insights that bring it to life. Reach out today—or check out our ingredient catalog and start building your next craveable creation.
