Wings and Rings Brings Back Sam Adams Beer Cheese

A lively sports bar scene at Wings and Rings featuring the "Crafted Classics" menu. In the foreground, a Beer Cheese Chicken Sandwich with dripping cheese sits next to a plate of loaded fries and a basket of chicken tenders. In the background, a group of excited friends in football jerseys are toasting with Sam Adams beer glasses under a banner that reads "Big Game Wing Giveaway."

CINCINNATI — Wings and Rings, the club-level sports restaurant franchise, is gearing up for football’s biggest night with the return of a fan-favorite flavor. On Wednesday, January 28, 2026, the brand announced the launch of its limited-time “Crafted Classics” menu, headlined by the return of Sam Adams Beer Cheese.

In addition to the menu update, the chain is running a digital giveaway during the Big Game on February 8, offering free wings to loyal fans who use the mobile app.

The Crafted Classics Menu

Available now through April 26, 2026, the new menu features three dishes that incorporate the rich, bold flavor of the beer cheese.

Sam’s Beer Cheese Loaded Fries or Chips: A shareable starter featuring fries or Saratoga chips smothered in house-made Sam Adams beer cheese, bacon, scallions, and bleu cheese crumbles.
Beer Cheese Chicken Sandwich: A crispy, beer-battered chicken breast topped with smoked bacon, caramelized onions, lettuce, tomato, and a generous pour of beer cheese on a brioche bun.
Beer Cheese Jumbo Tenders: Three or four-piece beer-battered chicken tenders served with fries and a side of the signature dipping sauce.

“Sam Adams beer cheese is comfort food with personality,” said Dan Admire, Corporate Executive Chef at Wings and Rings. “It’s bold, shareable and made for moments when the table’s full, the game’s on and everyone wants something they’ll keep coming back for.”

A delicious close-up of Sam's Beer Cheese Loaded Fries. The golden french fries are generously topped with creamy beer cheese sauce, crispy bacon bits, chopped scallions, and bleu cheese crumbles. A glass of Sam Adams Boston Lager and a small dipping bowl of cheese sauce sit in the background on a rustic wooden table.

What’s New

While the Sam Adams Beer Cheese and free wings promotion sets a high bar for flavor innovation, Wings and Rings is making sure this momentum carries straight into the peak of the spring sports season. As basketball fans finalize their brackets, the brand has expanded its game-day playbook with the launch of its multi-tiered 2026 NCAA Tournament deals. By stacking limited-time menu innovations like the beer cheese alongside high-volume “Full Court Press” bundles and double loyalty points for tournament games, Wings and Rings is proving that dominating the sports bar sector requires a one-two punch: highly craveable LTOs (Limited Time Offers) paired with aggressive, event-driven value.

Big Game Wing Giveaway

To celebrate the championship matchup, Wings and Rings is rewarding its app users.

The Deal: Guests who have downloaded the Wings and Rings app before kickoff on February 8 will receive a reward for 5 Free Wings.
Redemption: The offer is valid for in-restaurant redemption from February 9–13, 2026.

For more details on the menu and locations, visit WingsandRings.com.

The Bottom Line

With a winning combination of nostalgic flavors and digital rewards, Wings and Rings is positioning itself as a top contender for game day dining this February. As the “Crafted Classics” menu rolls out nationwide, fans have plenty of reasons to cheer—regardless of the final score. To share your own restaurant news or limited-time offers with our editorial team, reach out via our Contact Page.