LOS ANGELES — Yogurtland, the pioneer of the self-serve frozen yogurt model, has selected Konnect Agency as its official Public Relations Agency of Record (AOR). Announced on Monday, January 26, 2026, this strategic partnership aims to revitalize the brand’s national presence through lifestyle storytelling and franchise marketing.
The move signals a shift for the Irvine-based chain as it seeks to deepen its connection with consumers—particularly families and Gen Z—while supporting a growing national footprint of franchised locations.
The Partnership at a Glance
Konnect Agency, a full-service firm known for scaling food and beverage brands, will spearhead a comprehensive PR strategy focusing on three core pillars:
- Lifestyle Storytelling: Positioning Yogurtland not just as a treat, but as a destination for creating memories with friends and family.
- Brand Affinity: Highlighting the brand’s commitment to real ingredients and handcrafted flavors to differentiate it in a crowded dessert market.
- Franchise Support: Leveraging Konnect’s extensive experience in franchise marketing to drive growth and support existing operators.
Sabina Gault, CEO of Konnect Agency, emphasized the cultural fit between the two organizations:
“Yogurtland represents the kind of brand we’re passionate about partnering with: one that brings people together… What sets Yogurtland apart is its commitment to handcrafted flavors, real ingredients, and a personalized dessert experience.”
Why It Matters
For Yogurtland, this appointment comes at a critical time. After spending recent years pivoting toward digital innovation and loyalty program enhancements, the brand is now looking to amplify its “human” story. Sam Kwon, Yogurtland’s Head of Project Services, eCommerce & Marketing, noted that Konnect was chosen for its ability to “scale visibility while staying true to our brand”.
This isn’t Konnect Agency’s first rodeo in the frozen treat aisle; the agency has a track record of working with major franchise systems and food brands, making them a logical partner to navigate Yogurtland’s next phase of expansion.
To keep up with the latest agency wins and marketing news, visit Source86.
