In an exciting move to expand its already impressive lineup of high-protein, whole-grain breakfast options, Kodiak is teaming up with actor, entrepreneur, and Chief Brand Officer Zac Efron to launch a new Apple Brown Sugar Pecan Oatmeal. Available exclusively at Walmart, this limited-edition oatmeal is designed to fuel your day with 14 grams of protein, prebiotic fiber, and a mix of nutrient-packed ingredients, all while helping you live life to the fullest. Whether you’re hitting the trails for a hike or gearing up for a busy day at work, this new oatmeal has got you covered with the perfect balance of taste and nutrition. Let’s dive in!
Nutrition meets adventure!
Kodiak has long been known for its high-protein, whole-grain breakfast products—think pancakes, waffles, and now, oatmeal. The brand’s mission? To “feed epic days and wilder lives” by providing breakfast that empowers people to do more and be more. With its new Apple Brown Sugar Pecan Oatmeal, Kodiak stays true to this, packing in a hearty 14 grams of protein per serving to help you power through your day, whether you’re tackling a mountain or simply taking on your morning routine.
But what makes this oatmeal even more special is its thoughtfully selected ingredients. Along with the traditional flavors of apple and brown sugar, the oatmeal is loaded with chia seeds, pumpkin seeds, and cranberry seeds—ingredients that are not just delicious but also full of nutritional value. Plus, it includes prebiotic fiber, which supports gut health and digestive wellness. It’s a breakfast that feels indulgent but is still nutritionally balanced, making it the perfect option for those who want to eat well without compromising on taste.
Each box contains six individual packets of oatmeal—just add water, microwave, or steep in hot water for a quick and convenient meal. And at just $5.98 a box, it’s an affordable way to elevate your breakfast game without breaking the bank.
“We are so excited to be launching this limited-edition Apple Brown Sugar Pecan Oatmeal with Zac,” said Cory Bayers, Chief Marketing Officer of Kodiak. “Packed with protein and nutrient-dense ingredients, this oatmeal inspires consumers to get out and live epic adventures in the great outdoors. It also ties back to one of our core values of giving back, ensuring today’s youth enjoys tomorrow’s wild places.”
Give back with every spoonful
Kodiak’s Keep It Wild initiative is at the heart of this launch, and it’s one of the reasons this partnership with Zac Efron is so meaningful. A portion of each sale of the new oatmeal will go toward supporting non-profit organizations dedicated to preserving wildlife and their habitats. The idea is that the more people get outdoors and experience the beauty of nature, the more they’ll feel motivated to protect it for future generations. It’s a cause close to Efron’s heart, and he’s thrilled that his collaboration with Kodiak not only offers consumers a tasty breakfast but also helps support wildlife conservation.
“Developing this oatmeal with Kodiak was such a fun experience,” said Zac Efron. “My goal was to create an oatmeal that’s really delicious, and really good for you—so with less sugar and more nutritious ingredients. I think we nailed it, and I’m so excited for people to try it. And I’m extremely grateful that Kodiak has decided to donate a portion of every sale towards a cause that’s important to me—wildlife preservation.”
We love collabs!
The partnership between Kodiak and Zac Efron is a perfect example of how brands are leveraging celebrity collaborations to reach new audiences and boost brand awareness. His name carries significant weight with a broad demographic—from younger consumers who know him from his Hollywood roles to older fans who follow his wellness and environmental efforts. It’s no surprise that the brand decided to make him their Chief Brand Officer in 2021. By aligning with a well-known figure like Efron, Kodiak is able to tap into his influence and credibility to make the brand more appealing to a wider audience, particularly those who may not have considered Kodiak’s wholesome products before.
Celebrity endorsements are more than just about star power—they create a sense of relatability and trust. Efron, known for his active lifestyle and commitment to environmental causes, (remember his Netflix documentary “Down to Earth”) aligns perfectly with Kodiak’s mission to inspire people to live “epic” and adventurous lives. For consumers, knowing that Efron has personally contributed to the product’s development and is passionate about the cause adds an extra layer of authenticity to the brand.
Talk to our team today to find out more about brand launches like this one!
