Boursin just dropped a new limited-time Lemon & Dill flavor, combining zesty citrus and fresh herbs for an easy way to brighten up summer recipes—from pasta to picnics. It’s part of a seasonal push alongside the return of fan-favorite Black Truffle & Sea Salt, now officially a year-round staple. With fresh flavors and crowd-pleasing versatility, Boursin continues to inspire home cooks and entertainers alike to get creative with cheese. Say hello to sunshine in cheese form!
A tangy new twist
This spring, Boursin Cheese—best known for its creamy, crumbly textures and herb-packed flavors—unveiled a brand-new limited-time offering: Boursin Lemon & Dill.
- The seasonal flavor mixes tangy lemon with savory dill for a bright, herbaceous twist.
- It joins a growing trend of citrus-forward products designed to bring freshness to warmer-weather menus.
- Available now at select U.S. retailers like Publix, Jewel, and Albertsons for $6.99.
And if you’re craving more indulgence, Boursin is also bringing back Black Truffle & Sea Salt—this time for good. What started as a limited flavor is now a permanent member of the Boursin lineup thanks to strong consumer demand.
“As we step into a season filled with sunshine, garden-fresh ingredients, and effortless entertaining, we’re delighted to introduce a flavor that brings a burst of brightness to every bite. Lemon is a seasonal favorite among food lovers, and with dill continuing to trend in the cheese category, Boursin Lemon & Dill brings a fresh twist to spring brunches, summer soirées, and everything in between.” Katie Herrmann, Boursin Brand Director.
Flavors that keep it fresh
As consumers continue to look for flavor-forward, easy-to-use ingredients that fit seasonal moods, Boursin’s move is on trend:
- Lemon & Dill responds to demand for refreshing, herb-based flavor combos—especially in the dairy and plant-based spaces.
- Limited-Time Offers (LTOs) are key drivers of retail excitement, helping brands stay top of mind in competitive categories.
- The return of Black Truffle & Sea Salt as a permanent offering signals that Boursin is listening closely to flavor feedback and shopping habits.
Both launches offer great pairings with fresh veggies, pasta, fish, or crusty bread, making them a hit with at-home cooks and party hosts.
Cheese is having a moment
The cheese aisle is no longer just about staples. Flavored cheeses and seasonal varieties are taking center stage as:
- Shoppers prioritize meal inspiration and entertaining ease.
- Flavor experimentation increases in wholesale and private label dairy categories.
- Retailers benefit from offering LTOs that drive urgency and repeat visits.
Cheese manufacturers and importers looking to stay competitive may want to explore seasonal innovation as a strategy.
Lemon, dill, & big flavor energy
For food manufacturers, retailers, and private label developers, the success of seasonal drops like this:
- Highlights consumer openness to new dairy formats and bolder flavors.
- Emphasizes the need for flexible sourcing partnerships—especially in herbs, natural citrus extracts, and cheese alternatives.
- Points to increased demand for premium inclusions (think truffle, dill, lemon) that elevate everyday meals.
These flavors also open the door for cross-category inspiration—imagine the possibilities for dips, crackers, or even dairy-free versions.
Spread the word (and the Cheese)
Boursin is proving that cheese doesn’t have to be boring, or seasonal only in concept. With the zing of Lemon & Dill and the richness of Black Truffle & Sea Salt, this spring’s launches cater to both the casual snacker and the home gourmet. As consumer tastes evolve, so does the cheese aisle—and that’s great news for flavor lovers and food innovators alike.
Want to explore more bold flavors or source key ingredients? Let’s talk! Reach out to us or browse our portfolio of premium ingredients and private label solutions to get inspired.
