Evergood Sausage Company, a staple of the San Francisco food scene, has officially hit the century mark. On Friday, February 13, 2026, the family-owned business celebrated its 100-year anniversary, commemorating a journey that began in a Mission District butcher shop and grew into a nationally recognized brand.
Despite its growth, the company emphasizes that it has remained true to its roots, still operating out of the Bayview District (formerly “Butchertown”) and utilizing the same hardwood-smoked traditions established by its founder.
A Century of Sausage
Founded in 1926 by Bavarian master sausage maker Jacob Rauscher, Evergood built its reputation on authentic German recipes. The company’s trajectory shifted in the late 1960s when a partnership with Safeway catapulted them from a local route-delivery service to a major retail player.
Today, the company is led by the Miller family, who have stewarded the brand through three generations.
- The Philosophy: “If you make great products, people will find you,” was the guiding principle of Don Miller, the longtime leader who helped elevate the brand’s signature Hot Links to cult status.
- The Next Era: Current Vice President of Sales & Marketing, Donny Miller (the third generation), is focused on expanding the brand’s footprint into stadiums (they are the official sausage of the San Francisco Giants) and modernizing the lineup with new flavors.
“Reaching 100 years is incredibly humbling,” said Donny Miller. “Our mission remains the same—honor our heritage… and continue earning trust one sausage at a time.”
The Product Lineup
Evergood is known for its “snap” and natural hardwood smoking process. The core portfolio includes nine varieties:
- Louisiana Hot Link Sausage (The fan favorite)
- Pineapple Sausage
- Chicken Apple Sausage
- Polish Kielbasa
- Old Fashioned Beef Frankfurters
- And classic German styles like Bockwurst and Bratwurst.
Why It Matters
In an industry often dominated by massive conglomerates, Evergood’s survival and growth as a family-owned, heritage brand is notable.
- Authenticity: The company still manufactures in San Francisco, maintaining a direct link to the city’s culinary history.
- Premium Positioning: By sticking to whole-food ingredients and natural smoking (no liquid smoke shortcuts), Evergood has maintained a premium position in the meat case that resonates with today’s quality-conscious consumer.
- Local Legend: The brand’s deep ties to Bay Area culture—from backyard BBQs to Giants games—have created a loyal regional following that acts as a springboard for national expansion.
FAQs
How old is Evergood Sausage Company?
The company was founded in 1926, making it 100 years old in 2026.
Where are Evergood sausages made?
They are still produced in San Francisco, California, in the Bayview neighborhood.
What is their most famous product?
While they offer many varieties, their Louisiana Hot Link is widely considered their signature cult-favorite product.
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