PETALUMA, Calif. — Amy’s Kitchen is expanding its retail footprint through a new partnership with Costco. The deal will bring its organic frozen meals to more than 150 warehouse locations. These locations span key U.S. markets.
The rollout begins May 1. It introduces bulk-format versions of the brand’s Cheese Enchiladas and Bean & Cheese Burritos. These products will be available to Costco members in Los Angeles. The expansion will then move to the Bay Area and Texas in the coming months.
The phased launch marks one of the company’s largest distribution expansions to date. It places its plant-forward, organic products in front of millions of Costco shoppers. The move reflects continued demand for convenient frozen meals. It also highlights interest in foods made with recognizable ingredients. This demand is especially strong in the growing organic category.
The initial Los Angeles rollout features a 4-pack of Cheese Enchiladas priced at $16.49. The launch comes ahead of Cinco de Mayo. The product is made with USDA-certified organic ingredients. It is also gluten-free. Each serving contains 21g of protein and 5g of fiber.
In the Bay Area, starting June 1, Costco will carry an 8-pack of Bean & Cheese Burritos priced at $14.99. The product expands to Texas on July 1, aligning with Costco’s July 6–19 Organic Focus promotion. Each serving offers 11g of protein and 6g of fiber.
Company leadership said the expansion responds to growing demand for organic options at scale. Paul Schiefer noted the goal is to make organic meals more accessible while maintaining quality. He added that consumers expect a balance of convenience, price, and transparency.
Justin Neal said the Costco partnership reflects strong brand performance and consumer trust, adding that Costco shoppers prioritize quality and value.
Organic growth meets club-store scale
Amy’s Kitchen has built its business over four decades around organic, ready-to-eat meals. The company offers more than 150 products. These products are distributed across 55,000 stores globally.
The company’s expansion into club-store formats reflects a broader shift in organic food merchandising. Organic products are moving beyond niche grocery aisles. They are now entering high-volume retail channels.
Industry data supports this trend. U.S. organic food sales reached $76.6 billion in 2025. This represents 6.8% year-over-year growth. That rate is more than double the growth of total food sales.
Frozen meals are seeing renewed interest. Consumers are looking for convenient options. They also prefer minimally processed foods.
Amy’s recent retail performance reflects this growth. In 2025, the brand ranked No. 1 in dollar share within the organic segment. This leadership spans several categories. These include frozen pizza and frozen burritos.
Why it matters
Amy’s Kitchen’s Costco expansion underscores a larger shift in the CPG landscape: organic and plant-forward foods are no longer confined to premium or specialty retail channels. By entering a high-volume retailer like Costco, the brand is aligning with a strategy focused on accessibility, scale, and value perception.
This move also highlights the growing importance of the frozen aisle as a hub for “better-for-you” convenience. As consumers prioritize time-saving meal solutions without sacrificing ingredient transparency, retailers are expanding assortments to meet that demand.
For manufacturers, the partnership illustrates how strong brand equity and category leadership can unlock opportunities in bulk and wholesale formats: a space traditionally dominated by conventional products.
Editor’s note: Source86 perspective
For food manufacturers and private label suppliers, Amy’s Kitchen’s Costco expansion highlights the increasing demand for organic, retail-ready products at scale. Club-store distribution requires more than just strong branding; it demands operational excellence in bulk production, co-manufacturing, and supply chain reliability.
At Source86, we support brands navigating this shift by connecting them with vetted suppliers, managing bulk ingredient sourcing, and enabling private label and co-packing solutions tailored for high-volume retail. As organic demand continues to grow, ensuring consistency, compliance, and scalability will be critical to long-term success. Let’s talk.
FAQs
Amy’s is introducing Cheese Enchiladas (4-pack) and Bean & Cheese Burritos (8-pack), both made with USDA-certified organic ingredients.
The rollout begins May 1 in Los Angeles, expands to the Bay Area on June 1, and reaches Texas on July 1.
It marks one of Amy’s largest retail expansions, bringing organic frozen meals into a high-volume wholesale environment and reaching millions of new consumers.
External source: Amy’s Kitchen Lands Costco Distribution in Three Major Markets, Bringing Organic Frozen Meals to Millions of Members
