NEWPORT BEACH, Calif. — Chipotle Mexican Grill and travel lifestyle brand BÉIS officially announced a new collaborative merchandise line on Thursday, December 4, 2025. Titled “The To Go Collection,” the 11-piece capsule merges functional travel luggage with features specifically designed to transport fast-casual food, including insulated bags for burritos and bowls.
The limited-edition collection launches on Monday, December 8, 2025. It will be available exclusively on the BÉIS app starting at 6 a.m. PT, followed by a release on beistravel.com at 9 a.m. PT. To drive initial demand, the brands are offering a free Chipotle entrée code to the first 5,000 customers in the U.S. and Canada who purchase an item from the collection.
The lineup includes widely varying price points and utilities. Key items include a thermal-insulated Burrito Holder Sling ($48), a Take Out Tote ($98) sized to secure a Chipotle bowl, and a dedicated Napkin Sling ($78). For larger travel needs, the collection offers co-branded hardshell rolling luggage priced between $278 and $378.
Adeela Hussain Johnson, BÉIS CEO, explained the design philosophy in the press release:
“Our goal was simple: create elevated silhouettes inspired by real Chipotle takeout habits that become an authentic part of superfans’ rotation. We’ve taken the function and the art of carrying your essentials to the next level.”
Functional Design Meets Fast Food
The collaboration extends beyond standard branded merchandise by integrating specific utility for food transport. The items feature insulation technology to keep meals warm during travel, addressing a common consumer pain point.
To celebrate the launch, the brands will host a “BÉISpotle” pop-up event in Los Angeles. The activation will take place at the Chipotle location on Larchmont Blvd on December 6 and 7, 2025, offering fans early access to shop the collection and photo opportunities.
Why It Matters
This partnership highlights a growing sophistication in CPG merchandise strategies. Brands are moving away from simple apparel tie-ins toward high-utility lifestyle products that solve specific problems.
For Chipotle, partnering with a “viral” travel brand like BÉIS positions the chain as a lifestyle essential for Gen Z travelers rather than just a lunch destination. The focus on insulation and specific form factors (like a bowl-sized tote) requires complex manufacturing and R&D coordination. Suppliers involved in the production of these technical soft goods must adhere to food-safe insulation standards while maintaining the aesthetic codes of a premium fashion brand. This trend suggests a new avenue for private label manufacturers to pitch functional, problem-solving merchandise to major food chains.
While Chipotle targets the jet-setting foodie with high-end travel gear, other heritage brands are taking a more playful, tongue-in-cheek approach to holiday merchandise. Leaning into the season’s folklore with a literal interpretation of the “naughty list,” Kingsford recently announced its limited-edition Kingsford Christmas Coal release. This move underscores a broader Q4 trend: functional CPG brands are increasingly launching novelty items—from burrito bags to actual lumps of coal—to capture share of voice and drive social engagement during the crowded festive shopping window.
FAQs
When does the BÉIS x Chipotle collection release?
The collection drops on Monday, December 8, 2025. It launches on the BÉIS app at 6 a.m. PT and on the website at 9 a.m. PT.
What are the prices for the collection?
Prices range from $18 for charms to $378 for large rolling luggage. The Burrito Holder Sling is $48.
What is the BÉISpotle pop-up?
It is an in-person event at the Larchmont Blvd Chipotle in Los Angeles on December 6-7, featuring early shopping access.
About Source86
Source86 connects the CPG news of the day to actionable supply chain solutions. Whether you are a retailer looking for a private label manufacturer or a brand seeking a reliable importer, our network covers the entire product lifecycle. We handle everything from R&D to retail ready distribution.
If your brand needs to scale production for a high-profile merchandise collaboration, Source86 provides the bulk and wholesale connections you need. We specialize in matching businesses with the right co-packer or supplier. This ensures you never miss a sales opportunity. Visit Source86.com to learn more.
