Bowling Green, Ky. — Bird Dog Whiskey has introduced a new Kentucky Straight Bourbon to its lineup. The launch marks a shift away from the brand’s long-standing focus on flavored whiskey. The new release, called Select Reserve Kentucky Straight Bourbon Whiskey, is 86 proof and priced at $22.99. It expands Bird Dog’s presence in the straight bourbon category across most U.S. markets.
According to the company, Select Reserve aims to offer an approachable option for everyday drinkers while keeping to Kentucky-made production standards.
Bird Dog steps into straight bourbon territory
The new Select Reserve bourbon is positioned as the brand’s response to growing consumer demand for straightforward, accessible whiskey. According to Western Spirits, the bourbon features notes of caramel, roasted almonds, toffee, warm brown sugar, and walnut.
The company said the release builds on Bird Dog’s reputation in the flavored whiskey segment while attempting to reach consumers who want a classic bourbon without added complexity or premium pricing.
Bird Dog Whiskey, known for its early entry into flavored whiskey in 2010, is now applying that experience to a category with broader consumer appeal. The brand says Select Reserve is designed to be versatile. It can be used for casual sipping or cocktails. Bird Dog also says the bourbon is easy for newer whiskey drinkers to add to their rotation.
The bourbon is currently available in most U.S. markets and online for $22.99.
Why it matters
The launch signals how flavored whiskey brands are attempting to diversify as the bourbon market continues to expand. More consumers are gravitating toward affordable, everyday bourbons. As a result, legacy flavored-whiskey brands are using their name recognition to move into the straight-bourbon category. It’s a broader and more competitive space than their original niche.
Select Reserve fits into a wider trend of value-priced, accessible bourbons designed for mass appeal rather than connoisseur exclusivity. For retailers and suppliers, these cross-category moves illustrate how brands are seeking relevance beyond niche segments, especially as economic pressures push consumers toward reasonably priced spirits.
About Source86
For suppliers, distributors, and private label manufacturers, Bird Dog’s move into straight bourbon reflects a broader shift toward category expansion, value positioning, and versatile formulations. At Source86, we help brands navigate these transitions by providing ingredient sourcing, co-manufacturing support, FSQA oversight, and supply chain transparency.
Whether you’re developing a new product line, scaling a private-label program, or sourcing ingredients for alcoholic beverages, Source86 offers solutions across bulk supply, co-packing, R&D, and manufacturing compliance. Contact our team to streamline your next project with end-to-end operational clarity.
FAQs
No. Select Reserve is a Kentucky Straight Bourbon Whiskey, meaning it follows bourbon production standards and contains no added flavorings.
The bourbon is available for $22.99 across most U.S. markets and online.
Select Reserve is 86 proof, placing it in the approachable mid-proof range for casual sipping or cocktails.
EXTERNAL SOURCE: Bird Dog Whiskey Launches Select Reserve Kentucky Straight Bourbon
