Blue Stripes, the sustainable chocolate trailblazer, and Nick DiGiovanni, the internet’s favorite chef, have officially smashed the Guinness World Record for the largest chocolate bar ever created. And when we say large, we’re talking 416 square meters of pure chocolatey goodness! That’s bigger than a basketball court, people. Move over, Willy Wonka—this is the new chocolate factory dream.
A record with heart (and chocolate!)
This wasn’t just about flexing chocolate-making muscles. Blue Stripes and DiGiovanni had a bigger mission: raising awareness about the cacao industry’s challenges and showing the world the magic of whole cacao. Spoiler alert: It’s not just about the beans—it’s about using the whole fruit. Yep, that means the shells, pulp, and everything in between, Nick DiGiovanni is the ultimate chef collab star!
Cacao story
Leading the charge were Blue Stripes, the pioneers of sustainable chocolate innovation, and Nick DiGiovanni, a culinary risk-taker with a knack for breaking world records. Together, they took on the ultimate chocolate challenge, combining passion, purpose, and a dash of daring to create something truly extraordinary: a Guinness World Record-breaking chocolate bar the size of your wildest dreams—spanning an impressive 416 square meters. Ecuador, a cacao lover’s paradise and one of the world’s top producers of cacao, served as the perfect backdrop. Known for its rich cacao heritage, this South American gem provided the ideal setting for crafting record-breaking chocolate while highlighting sustainable farming practices. The event, taking place in December 2024 amidst the festive chocolate frenzy, was the perfect moment to raise awareness about sustainability, tapping into the peak of everyone’s sweet tooth. The initiative also aimed to champion sustainability by showcasing the potential of utilizing every part of the cacao fruit—from bean to shell—and proving that innovation can make the chocolate industry both sweeter and greener.
Spreading sweetness
This isn’t your average kitchen experiment. Picture this: a team of chocolate enthusiasts assembling 20cm x 25cm chocolate squares with melted chocolate as edible glue—because who needs regular glue when chocolate works better? It took 12 hours of sweet labor to craft this record-breaking masterpiece.
Breaking records is great, but Blue Stripes and DiGiovanni wanted to do more. After the record was certified, the chocolate bar was broken into over 100,000 servings and distributed to schools and community centers in Ecuador. Imagine the joy—and sugar rush—across the country!
“This was about more than just breaking a record. It was about spotlighting the challenges in the cacao industry and showing the world how we can reimagine chocolate, using every part of the cacao fruit to reduce waste, make additional value to the cacao farmers without the need to grow additional crops, and create something extraordinary delicious and healthy.” Blue Stripes Founder Oded Brenner
Celebrate with chocolate (and gold!)
To keep the excitement alive, Blue Stripes is rolling out a sweepstakes that’s almost as sweet as the record itself. You could win a Solid Gold Chocolate Bar worth $10,000 and a lifetime supply of Blue Stripes chocolate. Yes, you read that right—lifetime. The sweepstakes runs from December 10, 2024, to February 28, 2025, perfectly timed for the chocolate-crazed holiday season.
Green treat
Blue Stripes’ bold move to break the Guinness World Record with a giant chocolate bar is yet another example of the growing trend of brands adopting innovative marketing approaches aimed at gaining recognition and the spotlight. By merging sustainability with record-breaking feats, Blue Stripes taps into consumers’ growing demand for environmentally conscious products while simultaneously captivating their imaginations. This unique blend of creativity and purpose not only garners media attention but also reinforces the brand’s commitment to using cacao in sustainable ways, positioning them as leaders in both the culinary and environmental sectors. Such audacious, memorable initiatives create a lasting impact, ensuring Blue Stripes stays top of mind and strengthens its reputation as a forward-thinking, socially responsible brand.
Feeling inspired? Join the movement and explore the world of whole cacao. Reach out to Source86 for products that are as good for the planet as they are for your taste buds.
