Santa Clara, Calif. — Bullseye Event Group has announced a celebrity chef-curated menu for its annual Players Tailgate pregame event. The event will take place on Super Bowl Sunday, February 8, 2026, in Santa Clara, California, near Levi’s Stadium.
The hospitality experience will feature dishes created by more than a dozen chefs. Participating chefs include Aaron May, Marc Murphy, Kelsey Murphy, Aarón Sánchez, and Josh Capon. The lineup also includes viral brand 10/10 Burger.
The menu spans international flavors and classic comfort food. It includes items such as Korean honey butter wings and carne asada tacos, along with pastrami sandwiches and smash burgers.
Organizers designed the culinary lineup to reflect the scale of Super Bowl weekend. They added that the menu highlights premium ingredients supplied by sponsors such as Organic Valley, Ortega, and Skinny Girl.
Bullseye Event Group CEO Kyle Kinnett said the company views the event as part of a broader entertainment experience surrounding the game.
According to Kinnett, the goal is to position the Players Tailgate as a destination for food-driven fan engagement ahead of kickoff.
The 2026 Players Tailgate menu includes:
- Aarón Sánchez: Carne asada tacos with pickled red onions and tomatillo salsa
- Marc Murphy: Organic Valley spicy cheddar mac & cheese and grilled cheese
- Leah Cohen: Korean honey butter wings
- Chris Cosentino: Montreal-style pastrami and caviar crème fraîche sandwich
- Josh Capon: Crab tostada with salsa roja and avocado mousse
- 10/10 Burger: Double smash burger with toasted potato bun and signature sauce
Beverage partners for the event include Desnuda Tequila, Molson Coors, Ballers Champagne, and Simplicity Cold Pressed Juice. Delish will also host a live cooking competition during the event featuring chefs Josh Capon and Belle English.
Following the event, Food Recovery Network will collect surplus food for distribution to local organizations focused on addressing food insecurity.
Industry context
Large-scale sporting events are increasingly being used as platforms for premium food experiences and brand partnerships. Hospitality groups and ingredient sponsors are leveraging celebrity chefs and curated menus to create shareable moments that extend beyond the game itself.
The inclusion of recovery programs such as Food Recovery Network also reflects a growing focus on sustainability and food waste reduction at major events.
Why it matters
The Players Tailgate menu highlights how experiential food marketing is becoming a central strategy in sports entertainment. By combining celebrity chefs, branded ingredients, and live culinary competitions, Bullseye Event Group is turning a pregame gathering into a showcase for CPG brands and hospitality partners.
This approach aligns with broader industry trends toward immersive brand experiences, where food is used as both entertainment and marketing. For ingredient suppliers and beverage companies, the Super Bowl provides a high-visibility platform to demonstrate quality, versatility, and cultural relevance in front of a national audience.
Editor’s note: Source86 perspective
For food manufacturers and private label brands, the Players Tailgate menu reflects a growing CPG trend: experiential marketing driven by premium ingredients and celebrity partnerships. High-profile events increasingly serve as testing grounds for new flavor concepts and brand positioning strategies.
At Source86, we support food brands navigating these moments through bulk ingredient sourcing, FSQA oversight, and co-manufacturing partnerships that enable consistent quality at scale. Whether launching limited-time menu collaborations or supporting event-driven promotions, strong supply chains and food safety systems remain essential to delivering on consumer expectations. Let’s talk.
FAQs
The event will be held on February 8, 2026, on Super Bowl Sunday in Santa Clara, California, near Levi’s Stadium.
Chefs include Aaron May, Marc Murphy, Kelsey Murphy, Aarón Sánchez, Josh Capon, Leah Cohen, and the team behind 10/10 Burger.
Surplus food will be recovered by Food Recovery Network and distributed to local organizations addressing food insecurity.
External source: Bullseye Event Group Announces Celebrity Chef-Curated Menu for Players Tailgate 2026 on Super Bowl Sunday in Santa Clara
