Martin’s Famous Potato Rolls is rolling into racing season with full flavor and a fast car. The beloved Pennsylvania bun brand is partnering with Hyak Motorsports to sponsor the No. 47 Chevrolet, driven by NASCAR star Ricky Stenhouse Jr., for The Great American Getaway 400 at Pocono Raceway on June 22. This delicious collaboration puts Martin’s iconic Sweet Dinner Potato Rolls in the national spotlight—on the track, on screen, and on the table. Whether you’re here for the speed, the carbs, or both, this hometown favorite is racing into hearts (and probably dinner plans) everywhere.
What’s cooking at 200 mph
Forget pit stops for hot dogs—this year, it’s all about buttery soft buns. Martin’s Potato Rolls is taking over the Pocono track with a race-day debut that blends nostalgic comfort food with full-speed fandom. The No. 47 Martin’s-themed car will feature the brand’s bright yellow packaging and that classic slogan: “It’s All About the Bun.”
Behind the wheel? Ricky Stenhouse Jr., a seasoned NASCAR Cup Series driver and former Daytona 500 winner, known for turning laps and turning heads.
“We know Martin’s Sweet Dinner Potato Rolls are the winning choice. We are excited to bring the Martin’s racecar scheme back to the racetrack with the No. 47 Chevrolet at Pocono Raceway this weekend. Martin’s Sweet Dinner Potato Rolls for the win!” Tony Martin, President of Martin’s Famous Potato Rolls and Bread. “
This marks another lap around the sponsorship track for Martin’s, a brand already beloved by families, burger joints, and foodservice operators across the country. Their entrance into NASCAR territory is more than just marketing—it’s a celebration of regional pride, fan-powered visibility, and brand alignment at its best.
Meet the team
Stenhouse, who’s racked up four Cup Series wins and more than 60 top-10 finishes, will represent Martin’s in the 21st race of the NASCAR Cup season. The car design will feature Martin’s Sweet Dinner Potato Rolls prominently on the hood and sides, with the classic bun-focused motto taking over the back bumper.
“I’m excited to head to Pocono—it’s one of the most unique tracks we race all year. It’s fast, it’s tricky, and it really challenges you as a driver. We’ve got Martin’s Potato Rolls on board this weekend, and it doesn’t get much better than racing with a hometown favorite. Hopefully we can bring home a strong run for everyone at Martin’s and all the fans up in PA.” Stenhouse, driver of the No. 47 Chevrolet for Hyak Motorsports.
With 160 laps on a 2.5-mile track, the race is set to be a high-speed stage for this tasty takeover.
Race to fame
This might look like a flashy PR play, but it’s also a smart move in the evolving world of brand storytelling—especially for companies in food, CPG, and private label development. Here’s what stands out:
- Regional pride meets national fandom: A Pennsylvania-based brand sponsoring a Pennsylvania race? That’s authenticity with wheels.
- NASCAR visibility is huge: Fans across Amazon Prime, SiriusXM, HBO Max, and MRN will tune in to the race—aka a captive, hungry audience.
- It’s a flavor cue: Martin’s is doubling down on what it does best—soft, flavorful rolls with premium appeal—and reminding America why buns matter.
- For bulk and private label buyers: Martin’s popularity creates a ripple effect. What people see on screen is what they search for at shelf.
Ready, get set, go!
Martin’s move shows that premium comfort food has more momentum than ever. From burger builds to breakfast sandwiches, potato rolls are showing up in unexpected places—QSR launches, limited-time menus, and upscale retail. They’re a staple that adapts and elevates.
Foodservice brands and retailers paying attention to consumer nostalgia and emotional connection are winning right now. And Martin’s, with its bright yellow packs and warm family-favorite positioning, is delivering on all fronts.
Even more interesting? These types of partnerships open the door for new SKUs, seasonal campaigns, and co-branded collabs—whether it’s buns, sliders, or a full-blown “racing-inspired” menu set.
Don’t sleep on the buns
Martin’s didn’t just sponsor a race—they raced straight into the hearts (and snack-time plans) of fans everywhere. Their appearance at Pocono is a masterclass in bringing flavor, speed, and storytelling together. For food brands, it’s a clear reminder that moments of joy and recognition drive product awareness—and ultimately, sales.
At Source86, we help you create those moments. Want help sourcing the softest buns or creating your next QSR-ready concept? Let’s build something worth cheering for. Contact us!
