Capriotti’s Sandwich Shop announced on Monday, February 2, 2026, that it is expanding its focus on macro-friendly dining. The company is highlighting a lineup of high-protein sub sandwiches as part of the initiative.
The Las Vegas-based fast-casual chain also announced changes to its cheesesteaks. According to the company, the sandwiches now contain 25% more meat than previous recipes.
The menu update is designed to appeal to consumers seeking functional meals. Capriotti’s said the new offerings can help customers meet their protein intake goals while still delivering flavor.
The announcement comes as the brand celebrates its 50th anniversary this year.
High-Protein Menu Breakdown
The company detailed the protein content for several of its most popular 8-inch small subs, positioning them as viable post-workout or high-satiety options. The highlighted items include:
- Chicken Bacon Ranch: 59g of protein
- Chicken Chipotle Crunch: 55g of protein
- Classic Cheesesteak: 48g of protein
- Impossible™ Cheesesteak: 37g of protein
“People want meals that are filling, flavorful, and made with high-quality ingredients,” said Ashley Morris, CEO of Capriotti’s, in the press release. “We’ve always focused on premium, freshly prepared sandwiches—and our high-protein lineup is the most delicious way to hit your daily macros.”
Ingredient sourcing
The chain emphasized its supply chain partnerships as a key differentiator in the high-protein category. The menu features Grade A Butterball® turkey, which is slow-roasted in-house nightly, and American Wagyu beef sourced from Snake River Farms. The company claims this beef exceeds standard USDA grading scales for quality.
To drive trial of the menu, Capriotti’s is offering a free small sub to guests who join its Rewards program via the company website.
Why it matters
Capriotti’s strategic pivot to highlight “macros” and “protein density” reflects a broader shift in the fast-casual sector. Consumers are increasingly prioritizing protein over simple carb reduction. As a result, sandwich chains are under pressure to compete with bowl-based concepts such as Chipotle Mexican Grill and Sweetgreen.
By explicitly marketing protein gram counts and increasing portion sizes through its 25% more meat upgrade, Capriotti’s is targeting fitness-conscious consumers. This demographic has traditionally avoided bread-heavy menu options.
For suppliers and co-packers in the meat industry, this move signals continued demand for premium proteins. Products such as Wagyu beef and antibiotic-free turkey can help justify higher menu prices while appealing to health-focused customers.
What’s New
This commitment to substantial protein portions is also a key driver of the brand’s rapid geographic growth. The recent Capriotti’s Sandwich Shop opening in Springdale, Arkansas, serves as a prime example of how this “meat-first” value proposition is being introduced to new markets. By combining the 25% meat increase with their traditional in-house slow-roasting process, Capriotti’s is effectively differentiating itself from competitors in the Northwest Arkansas region. For suppliers and franchise operators, this expansion proves that the market’s appetite for premium, high-density protein remains a scalable cornerstone of the Capriotti’s business model.
FAQs
Which Capriotti’s sandwich has the most protein?
The Chicken Bacon Ranch (small 8-inch) leads the lineup with 59g of protein, followed closely by the Chicken Chipotle Crunch at 55g.
Did Capriotti’s change their cheesesteak recipe?
Yes. The company announced that its cheesesteaks are now made with 25% more meat than before, using American Wagyu beef from Snake River Farms.
Is the high-protein menu available at all locations?
The press release indicates the high-protein options are available across the brand’s 150+ locations in the U.S..
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