Capriotti’s Sandwich Shop announced on Monday, February 2, 2026, that it is expanding its focus on macro-friendly dining by highlighting a lineup of high-protein sub sandwiches. As part of the update, the Las Vegas-based fast-casual chain stated that its cheesesteaks are now prepared with 25% more meat than previous recipes.
According to the press release, the menu update is intended to cater to consumers seeking functional meals that support protein intake goals without sacrificing flavor. The announcement coincides with the brand’s 50th Anniversary celebrations this year.
High-Protein Menu Breakdown
The company detailed the protein content for several of its most popular 8-inch small subs, positioning them as viable post-workout or high-satiety options. The highlighted items include:
- Chicken Bacon Ranch: 59g of protein
- Chicken Chipotle Crunch: 55g of protein
- Classic Cheesesteak: 48g of protein
- Impossible™ Cheesesteak: 37g of protein
“People want meals that are filling, flavorful, and made with high-quality ingredients,” said Ashley Morris, CEO of Capriotti’s, in the press release. “We’ve always focused on premium, freshly prepared sandwiches—and our high-protein lineup is the most delicious way to hit your daily macros.”
Ingredient Sourcing
The chain emphasized its supply chain partnerships as a key differentiator in the high-protein category. The menu features Grade A Butterball® turkey, which is slow-roasted in-house nightly, and American Wagyu beef sourced from Snake River Farms. The company claims this beef exceeds standard USDA grading scales for quality.
To drive trial of the menu, Capriotti’s is offering a free small sub to guests who join its Rewards program via the company website.
Why It Matters
Capriotti’s strategic pivot to highlight “macros” and “protein density” reflects a broader shift in the Fast Casual sector. As consumers increasingly prioritize protein over simple carb reduction, sandwich chains are under pressure to compete with “bowl-based” concepts like Chipotle or Sweetgreen.
By explicitly marketing the gram count of protein and increasing portion sizes (the 25% more meat upgrade), Capriotti’s is targeting the “fitness-conscious” demographic that typically avoids bread-heavy options. For suppliers and co-packers in the meat industry, this signals continued demand for premium, high-yield proteins like Wagyu and antibiotic-free turkey that can justify higher menu prices.
FAQs
Which Capriotti’s sandwich has the most protein?
The Chicken Bacon Ranch (small 8-inch) leads the lineup with 59g of protein, followed closely by the Chicken Chipotle Crunch at 55g.
Did Capriotti’s change their cheesesteak recipe?
Yes. The company announced that its cheesesteaks are now made with 25% more meat than before, using American Wagyu beef from Snake River Farms.
Is the high-protein menu available at all locations?
The press release indicates the high-protein options are available across the brand’s 150+ locations in the U.S..
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