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Source86

Source86

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CPG News

Celebrate National Cream Puff Day with Beard Papa’s!

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by Agustina Branz · December 27, 2024

Beard Papa's Product

If there’s one thing that can make January 2nd even sweeter, it’s National Cream Puff Day. And Beard Papa’s, the iconic Japanese cream puff chain, is turning this day into a triple delight. On this special occasion, Beard Papa’s is celebrating with a fantastic offer: Triple Puff Points for members of their loyalty program. Whether you’re picking up a fresh batch of cream puffs at one of their stores or having them delivered to your doorstep, you’ll be earning three times the rewards for each purchase. So, if you’ve been craving a creamy, puffed-up treat, this is your golden opportunity!

But that’s not all. If you’re new to the world of Beard Papa’s, January 2nd has even more sweetness in store for you. New members who sign up for Beard Papa’s loyalty program will receive a 10% discount on their first order. All it takes is downloading the app and using the promo code WELCOME at checkout. It’s an easy and delicious way to join the Beard Papa’s family and start collecting points toward free cream puffs. Beard Papa’s is in on everything!

Why is it a big deal?

Beard Papa’s has been serving up some of the world’s most irresistible cream puffs since 1999, and National Cream Puff Day has become a tradition for many fans. The company’s commitment to quality ingredients and fresh pastries has earned it legions of loyal customers worldwide. For these fans, National Cream Puff Day is not just a chance to indulge — it’s a way to enjoy the sweet satisfaction of earning rewards while munching on their favorite treat. And let’s face it: what better way to kick off the new year than by treating yourself to something indulgent? The company knows how to give customers a reason to celebrate, and the Triple Puff Points promotion is the perfect way to combine your love for creamy, vanilla-filled puffs with some sweet perks.

Celebrations that make sense

In an age where consumer choices are endless, brands like Beard Papa’s are becoming more savvy about how they engage their audiences. By creating unique events like National Cream Puff Day, they’re not just promoting a product — they’re creating a sense of community and exclusivity. Special promotions and limited-time events make consumers feel like they’re part of something bigger, and that feeling of being “in the know” can be incredibly enticing.

Beard Papa's Cream Puffs

When brands host events or offer exclusive perks, they do more than just sell products — they create an emotional connection with their customers. This strategy helps foster loyalty, turning one-time buyers into repeat customers. It’s not just about discounts or offers; it’s about giving consumers a reason to feel special and appreciated. Beard Papa’s National Cream Puff Day, with its exclusive Triple Puff Points and sweet discounts, is a prime example of how brands can craft experiences that make their customers feel valued. When consumers feel recognized and rewarded, they’re more likely to return, time and time again.

A treat for every taste

For those who have yet to experience the magic of Beard Papa’s, you’re in for a treat! Their famous cream puffs are made fresh daily from premium ingredients, ensuring that each bite is soft, delicate, and bursting with rich, creamy filling. And while cream puffs are the star of the show, Beard Papa’s menu goes beyond just pastries. You’ll also find offerings like savory pastries, decadent cheesecake, and chocolate fondant. Plus, their exclusive drinks menu, featuring blended beverages, is the perfect accompaniment to any snack.

The best part? Whether you’re an old fan or a first-timer, you can enjoy these tasty creations and earn Triple Puff Points — which can be redeemed for free cream puffs down the road. So not only are you treating yourself today, but you’re also setting yourself up for future indulgence.

Wanna know more about news like this? Talk to our team today!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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