Mark your calendars, coffee lovers! On July 16, 2025, Tim Hortons® Camp Day is back—and every hot and iced coffee sold will do more than just wake you up. 100% of the purchase price (before tax) from those cups will be donated to Tim Hortons Foundation Camps, supporting life-changing programs for underserved youth across the U.S. and Canada.
It’s coffee that counts—and last year, U.S. restaurants brewed up over $700,000 in donations. That’s part of an incredible $190 million raised since 1991. For any brand in the CPG world, this is a perfect example of community-first thinking that resonates deeply with consumers.
One Cup Can Change a Life
The magic happens on July 16, when Tim Hortons® restaurants turn every coffee run into a chance to give back. Whether it’s a regular drip or your go-to iced latte, it all goes toward helping kids reach their full potential through the foundation’s year-round leadership and development camps.
There are plenty of ways to get involved:
- Buy a hot or iced coffee – it’s that easy!
- Upgrade to a Tim Hortons Take 12 box to share with your office or crew.
- Round up your total at checkout to donate spare change.
- Grab a Camp Day bracelet for $3 (with $2.01 going to the foundation).
- Donate online anytime at timscamps.com.
“Buying a coffee on Camp Day is a small gesture that drives real change for kids from our restaurants’ communities.” In the words of Katerina Glyptis, President of Tim Hortons U.S.
Espresso Yourself—for a Good Cause
What makes Camp Day so inspiring? It’s a masterclass in how purpose-driven marketing creates meaningful impact while boosting visibility and loyalty.
This campaign hits all the right notes for today’s consumers:
- Community-based impact?
- Simple and fun participation?
- Authentic brand mission?
For CPG brands working in coffee, creamers, bakery goods, packaging, or ready-to-serve formats, there’s a lot to learn here. Tim Hortons’ ability to connect a beloved daily ritual (coffee!) with a cause has helped them stay top-of-mind and in the hearts of their customers for decades. From iced refreshers to classic coffee, Tim Hortons keeps the cups coming.
From Beans to Belief
Behind every Camp Day cup is a reliable network of coffee suppliers, dairy providers, sweetener producers, and packaging partners that help Tim Hortons deliver quality at scale. Whether it’s a Cold Brew with foam or a classic dark roast, each sip is backed by a CPG supply chain designed to support fast-moving campaigns like this.
That’s a callout to:
- Bulk ingredient suppliers looking to break into food service
- Co-manufacturers who can support seasonal product pushes
- Retail-ready CPGs that align with mission-first marketing
In other words, if you’re part of the engine behind the cup, there’s real opportunity here.
Feel-Good Fuel for Brand Loyalty
In an era where consumers crave connection, Camp Day taps into the emotional side of consumption. It turns an everyday purchase into a feel-good ritual, where customers walk away with more than just caffeine—they leave with a sense of purpose. For brands, this is a prime example of how empathy drives loyalty. When customers know their dollar does more than buy a product, they stick around. It’s a reminder that CPG success isn’t just about great taste or convenience—it’s about meaning.
One Sip, Big Impact
Tim Hortons® Camp Day isn’t just about selling coffee—it’s about brewing community, potential, and opportunity for youth who need it most. For CPG players, it’s also a shining example of how simple purchases can power serious purposes.
So, on July 16, grab your coffee, share it with friends, and take a moment to appreciate what that cup can do.
Looking to fuel impact like this in your own supply chain? Let’s chat or explore our lineup of coffee, creamers, and co-man solutions. Contact us today!
