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Source86

Source86

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CPG News

Crispy, cravey, and castle-worthy

Avatar photo

by Agustina Branz · June 30, 2025

White Castle Crispy Chicken Slider

White Castle just dropped a mic (and maybe a bun) with its newest permanent menu addition: the Crispy Chicken Slider. And let’s just say, it’s here to ruffle some feathers.

Juicy all-white meat chicken, wrapped in a crispy buttermilk coat, topped with sweet-meets-savory honeycomb mustard sauce, and tucked into that iconic pillowy bun? We’re sold. And yes—it’s bigger, crispier, and cravier than ever before.

Deluxe vibes only

Want to go deluxe? You can. For just 20¢ more, you get the full glow-up: lettuce, tomato, melty cheese, and even more sauce. Basically, the red carpet version of a fast-food favorite.

And get this—despite its glow-up status, this new slider is actually 10¢ cheaper than the old version. Mic drop again.

Craver Nation, come through

White Castle’s celebrating the launch by serving major value to its Craver Nation Rewards members. The limited-time $5 Crispy Chicken Combo gets you:

  • 2 Crispy Chicken Sliders
  • A small fry
  • A small drink

…all for the price of one oversized coffee.

It’s a chicken win. Just download the White Castle app, sign up, and feast like royalty.

Chicken merch? You bet.

Fast food, but make it fashion. To mark the occasion, White Castle is also dropping its “Crispy Chicken Summer” merch line over at HouseOfCrave.com.

The collection includes:

  • A beach towel (sand + sliders = summer goals)
  • A bucket hat for peak poolside vibes
  • Keychains and stickers to flex your chicken pride wherever you go

Because who says your sandwich shouldn’t have its own fan club?

A slider that means business

This isn’t just another menu update. It’s a smart move by a legacy brand that knows how to listen—and lead. Customers wanted crispy chicken with real texture and bold flavor. They got it.

This launch taps into what people crave (literally): comfort food with a twist, fun branding, and a great deal. Plus, they nailed the timing—right in the middle of summer, when road trips and quick bites rule.

White Castle’s keeping its edge by staying playful, punchy, and totally on-trend. They’re not just reacting to food fads—they’re shaping them.

Fast, fun, and forward-thinking

White Castle keeps proving it’s not just a nostalgia brand. Whether it’s pushing plant-based options, launching exclusive merch, or remixing the classic slider, they’re showing smaller brands how to stay relevant without losing identity.

And with the Crispy Chicken Slider becoming a permanent menu item, this isn’t a flash-in-the-pan deal—it’s the beginning of a bold new chicken era for the Crave.

It also shows how foodservice players are doubling down on bold formats that travel well, photograph better, and deliver the type of flavor pop consumers now expect.

White Castle Restaurant

Your summer just got crispier

  • Brand-new Crispy Chicken Slider just launched
  • Deluxe upgrade available with lettuce, tomato, and cheese
  • Priced lower than before (yes, really)
  • $5 combo for rewards members
  • Limited-edition Crispy Chicken Summer merch is live
  • The Crave is back—and louder than ever

Want your own crispy moment?

Feeling inspired? Whether you’re dreaming up the next great chicken sandwich or sourcing bold flavors to level up your menu, Source86 can help you build it from scratch.

We partner with food brands to turn crispy ideas into retail-ready winners—offering:

  • Private label development that’s fast, flexible, and full of flavor
  • Bulk ingredients that meet your specs, from sauces to seasoned coatings

Ready to serve your own crave-worthy creation? Get in touch with Source86 and let’s build your next bestseller.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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