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Source86

Source86

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Dine like a VIP: diibs lets you bid for NYC’s hottest last-minute tables!

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by Agustina Branz · December 19, 2024

diibs

If you’ve ever found yourself desperately refreshing a restaurant’s website, hoping to score a coveted spot at one of New York City’s top eateries, you’re not alone. Let’s be real, finding a table in the top dining places in the city is nearly impossible. But now, a revolutionary new app called diibs is making it easier than ever to secure those hard-to-get tables. Whether it’s for a spontaneous dinner date or a last-minute catch-up with friends, diibs is giving diners the power to bid for their seats at the city’s most exclusive restaurants—no more waiting lists or frustrating phone calls to busy hostesses. Let’s find out more!

The bidding revolution

Here’s how it works: diibs allows users to browse available reservation slots at high-demand venues and place a bid to secure a table. The twist? The winning bid isn’t just for a reservation fee; it becomes your minimum spend at the restaurant. So, if you’re lucky enough to win the auction, you’re all set to dine with no surprises—just a delicious meal and the satisfaction of having snagged that elusive spot at one of NYC’s trendiest spots. It’s a win-win situation for both diners and restaurants. For diners, it’s a chance to score those last-minute reservations that have always seemed impossible to get. For restaurants, diibs guarantees revenue by ensuring that their prime tables are always filled, while offering the flexibility to secure those last-minute guests without charging any platform fees.

Exclusive access to NYC’s best 

One of the best parts of diibs? The app isn’t just about securing any table—it’s about scoring a seat at some of the city’s most sought-after venues. With places like Sip & Guzzle, Maison Close, and Rocco’s Sports & Recreation already on board, diibs offers an exciting mix of restaurants and experiences. Seasonal venues like Surf Lodge in Montauk and Commonground East in East Hampton bring even more variety to the table (pun intended). And by early 2025, the app will expand to even more top-tier venues, including The Garret, Beefbar, and Snow Lodge in Aspen. 

From Michelin-starred spots to trendy neighborhood bistros, diibs is opening the door to those hard-to-get reservations that would usually require weeks (or even months) of planning. It’s like having a VIP pass to the hottest dining scenes in the city—but without the VIP price tag.

The Surf Lodge

“We’re thrilled to bring diibs to the vibrant NYC dining scene,” said Jordan Weinreb, Founder & CEO.  “Making great spontaneous plans doesn’t have to be impossible, our app empowers diners to access last-minute, high-demand tables with ease, while giving restaurants a simple, solution to optimize coveted tables.”

Meeting consumer needs in innovative ways

At its core, diibs is an example of how businesses can use innovation to meet consumer needs in creative and effective ways. Traditional dining reservation systems often leave diners in the lurch—long wait times, no transparency about table availability, and frustrating booking processes. This app reimagines the dining reservation experience by tapping into the concept of dynamic pricing and offering flexibility.

By allowing diners to bid on tables, the platform not only creates a sense of excitement but also ensures that restaurants can fill their tables at premium times, boosting their bottom line without the overhead of traditional reservation services. This kind of adaptability is crucial in an ever-changing market where consumers demand more flexibility and personalization. diibs shows that by listening to consumer frustrations—like the struggle of scoring a reservation at the best places—businesses can create solutions that turn a pain point into a unique and enjoyable experience.

Wanna know more? Talk to our team today!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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