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Source86

Source86

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CPG News

 Domino’s and Stefon Diggs: Serving Up $1 Million in Emergency Pizzas!

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by Agustina Branz · December 16, 2024

Domino's and Diggs

Domino’s and NFL star Stefon Diggs have teamed up for a promotion that’s as creative as it is delicious: $1 million worth of Emergency Pizzas for fantasy football fans who had Diggs on their roster before his season-ending injury. This initiative brings comfort to fans while reinforcing Domino’s reputation for turning tough breaks into tasty solutions. The giveaway runs through January 6, 2025, exclusively for Domino’s Rewards members.

Injuries hurt, pizza heals

When Stefon Diggs got sidelined for the season, fantasy football players everywhere felt the sting. To soften the blow, Domino’s launched a $1 million Emergency Pizza giveaway, turning frustration into a flavorful win.

Here’s how the promotion works:

  • $1 Million Giveaway: Free pizzas for fans who had Diggs on their fantasy football team.
  • Easy Entry: Visit DominosFromDiggs.com, upload proof of your roster, and you’re in!
  • Domino’s Rewards Members Only: A great way to reward loyal customers and recruit new ones.

This collaboration proves pizza can heal almost anything—even fantasy football heartbreak.

Game over? Grab a slice 

This partnership isn’t just about free pizza; it’s a masterclass in blending cultural relevance with customer engagement. Domino’s taps into the massive fantasy football community, showcasing its knack for connecting with fans on a personal level. Domino’s knows how to score big with its marketing, combining the thrill of sports and the comfort of pizza to create a campaign that’s as relatable as it is buzzworthy. Turning fantasy football heartbreak into a reason to celebrate, Domino’s tackles customer “emergencies” with humor and generosity, keeping fans loyal and happy. It’s a game-winning play that cements Domino’s as the MVP of creative, customer-focused campaigns, always finding new ways to deliver joy (and pizza) to the table.

Pizza relief

Are you a fantasy football player feeling the loss of Stefon Diggs? Here’s how to turn your tough break into a pizza party:

  1. Join Domino’s Rewards: Sign up at dominos.com/rewards.
  2. Visit DominosFromDiggs.com: Upload proof that Diggs was on your team.
  3. Claim Your Pizza: Enjoy the consolation prize you didn’t know you needed.

The promotion is open until January 6, 2025, for U.S. residents aged 13 and older. No purchase is required, so don’t miss out!

Domino's Emergency Pizzas

Sideline? Slice!

Pizza brands are constantly evolving to create memorable experiences and marketing innovations that keep them relevant in a competitive industry. Domino’s, for instance, has introduced unique programs like its scholarship initiative, blending corporate responsibility with customer engagement by supporting students in their educational pursuits. On the other hand, Pizza Hut has ventured into bold territory with its new wine offering, pairing its classic menu with a touch of sophistication to appeal to a broader demographic. These strategies highlight how brands are moving beyond just selling pizza, focusing instead on fostering deeper connections with their audiences through creative, value-driven experiences. Whether it’s through community support or unexpected menu additions, pizza chains are proving they can stay ahead of the curve by thinking outside the (pizza) box.

Win-Win

Domino’s campaign with Stefon Diggs is a touchdown for marketing creativity and customer engagement. It’s a reminder that great branding happens when companies meet their customers where they are—whether that’s on the field or in their living rooms.

Whether you’re a fan, supplier, or pizza lover, this initiative underscores the power of turning setbacks into solutions.

For more updates on industry trends and creative campaigns, reach out to Source86 or explore our bulk ingredient solutions today!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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