ANN ARBOR, MI (November 10, 2025) Domino’s Pizza has launched its new Spicy Chicken Bacon Ranch Pizza as part of its Specialty Pizza lineup, featuring grilled chicken breast, creamy ranch, smoked bacon, jalapenos, provolone, mozzarella, and buffalo sauce drizzle. According to the company’s announcement, the new pizza is available for $9.99 as part of the Mix and Match deal.
The pizza chain has partnered with actress Retta from NBC’s “Parks and Recreation” for a marketing campaign centered on her iconic “Treat Yo Self” catchphrase. The campaign will begin airing on TV in the coming weeks, promoting the message that customers can access specialty pizzas at the everyday deal price rather than waiting for special occasions.
The pizza breakdown
The Spicy Chicken Bacon Ranch Pizza includes grilled chicken breast, creamy ranch sauce, smoked bacon, jalapenos, provolone cheese, 100% real mozzarella, and a buffalo sauce drizzle. The pizza joins Domino’s existing lineup of 10 other Specialty Pizzas, including The People’s Pizza-Deluxe, Philly Cheese Steak, and Pacific Veggie.
Customers can order any medium Specialty Pizza for $9.99 each when selecting the Mix and Match deal, available year-round through Domino’s website and mobile app.
Kate Trumbull, Domino’s executive vice president and chief marketing officer, stated in the press release:
“Typically, specialty pizzas come with premium prices, but at Domino’s, we’ve proudly partnered with the ‘Treat Yo Self’ queen, Retta, to tell customers they don’t have to wait for a great deal to treat themselves to our most delicious, craveable pizzas – they’re $9.99 every day of the year!”
Why it matters
The launch demonstrates Domino’s strategy of maintaining competitive pricing in the quick-service restaurant sector while expanding product variety. By positioning specialty pizzas at an accessible $9.99 price point year-round, the chain is challenging the industry norm of premium pricing for specialty menu items. The partnership with Retta leverages nostalgia marketing, tapping into the cultural resonance of “Parks and Recreation” to reach both millennial and Gen Z consumers who grew up with the show’s “Treat Yo Self” episodes.
For food manufacturers and co-packers in the pizza and prepared foods space, this move highlights the ongoing demand for flavor innovation within established product categories. The combination of spicy and savory elements with buffalo sauce reflects consumer preferences for bold, layered flavors. Ingredient suppliers providing specialty sauces, seasoned proteins, and cheese blends may see increased demand as QSR chains continue to expand their specialty offerings while maintaining competitive price points.
Holiday Promotional Strategy
Domino’s continues promotional strategies beyond new product launches. In November 2025, the pizza chain launched a 50 percent off promotion on all menu priced pizzas running November 28 through December 7. The deal applies to all pizzas including the new Spicy Chicken Bacon Ranch Specialty Pizza when customers order through Domino’s website or mobile app. The digital only promotion targets Black Friday, Cyber Monday, and post Thanksgiving shopping periods. Read more about Domino’s 50 percent off Black Friday promotion.
FAQs
What is in the Spicy Chicken Bacon Ranch Pizza? The pizza features grilled chicken breast, creamy ranch sauce, smoked bacon, jalapenos, provolone cheese, 100% real mozzarella, and a buffalo sauce drizzle.
How much does the Spicy Chicken Bacon Ranch Pizza cost? The pizza is available for $9.99 when ordered as a medium size through the Mix and Match deal, available year-round.
Where can I order the new pizza? You can order through the Domino’s website at www.dominos.com or via the Domino’s mobile app by selecting the Mix and Match deal.
Is the $9.99 price only for the new pizza? No, all medium Specialty Pizzas are included in the $9.99 Mix and Match deal, not just the new Spicy Chicken Bacon Ranch Pizza.
When did Domino’s launch this pizza? The Spicy Chicken Bacon Ranch Pizza launched on November 10, 2025.
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