Einstein Bros. Bagels is challenging traditional Valentine’s Day gifting norms with a savory alternative designed to appeal to those who might feel left out of the floral festivities. Citing research that reveals 88% of men have never received flowers, the national bagel chain announced on Friday, February 6, 2026, the launch of “Bro-Quets”—edible bouquets made from heart-shaped bagels.
The campaign encourages customers to think outside the traditional chocolate-and-roses box by offering a DIY solution that transforms a standard Baker’s Dozen into a shareable gift for partners, friends, or colleagues.
The Concept: “Bro-Quets”
Unlike a pre-assembled product, the “Bro-Quet” is a creative concept that customers can build themselves using Einstein Bros.’ limited-edition Heart Bagels. The company has released a step-by-step tutorial showing fans how to arrange their bagels into a bouquet-style presentation.
“Valentine’s Day shouldn’t be one-size-fits-all, and neither should the gifts we give,” said Jessica Serrano, Chief Marketing Officer at Einstein Bros. Bagels. “When we learned that only 12% of men have ever received flowers, we knew we had an opportunity to do something different.”
Availability and Pricing
To build a Bro-Quet, customers will need to purchase the Heart Bagels, which are available in three classic flavors: Plain, Chocolate Chip, and Cinnamon Raisin.
- Preorders: Starting February 9, guests can preorder Heart Bagels by the Baker’s Dozen via the brand’s catering website for pickup or delivery between February 10-14.
- In-Store: Individual Heart Bagels and Baker’s Dozens will be available for purchase in-store on February 13 and 14 while supplies last.
- Pricing: A Baker’s Dozen starts at $15.89, while individual Heart Bagels start at $2.39.
Why It Matters
The “Bro-Quet” campaign taps into two significant trends in holiday marketing: the rise of savory gifting and the expansion of Valentine’s Day to include platonic and male recipients. By framing the product as a “Bro-Quet,” Einstein Bros. is playfully addressing a demographic often overlooked in Valentine’s advertising while leveraging the visual appeal of their seasonal heart-shaped product for social media sharing.
For bakeries and foodservice operators, this promotion illustrates how existing inventory (standard bagels shaped differently) can be repackaged through marketing to create a new “giftable” occasion without requiring complex new ingredients or supply chains.
Other News
The Bagel Boom Continues While Einstein Bros. is innovating with heart-shaped creations for Valentine’s Day, the broader bagel industry is preparing for a massive celebration of the “iconic carb” on the West Coast. If you are a true bagel enthusiast interested in the artisan side of the business, you won’t want to miss the upcoming festival in Los Angeles. Get all the details on the vendors and competitions in our coverage of BagelFest West.
Keeping Breakfast Spicy Now that the Valentine’s Day romance has settled, you might be looking for other ways to keep things spicy in the morning. Einstein Bros. Bagels is turning up the heat with its latest menu addition, bringing the viral “swicy” trend straight to your favorite freshly baked bagel. See how the brand is blending sweet honey and chili heat into its signature cream cheese in our coverage of the new Einstein Bros. Bagels Hot Honey Shmear.
FAQs
What is a Bagel Bro-Quet?
It is a DIY gift concept where customers arrange a Baker’s Dozen of Einstein Bros. Heart Bagels into an edible bouquet. The brand provides a tutorial on how to assemble it.
When can I buy Heart Bagels?
Heart Bagels are available for pickup or delivery from February 10-14 (preorders start Feb 9). They will be in stores on February 13-14.
What flavors do the Heart Bagels come in?
They are available in Plain, Chocolate Chip, and Cinnamon Raisin.
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