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Source86

Source86

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CPG News

Fall in Love at First Bite: Ben & Jerry’s Chocolate Covered Strawberry Is Here!

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by Agustina Branz · February 11, 2025

Ben & Jerry's Valentines Day


Ben & Jerry’s has done it again! Just in time for Valentine’s Day, they’ve launched their dreamy Chocolate Covered Strawberry flavor, and trust us—it’s berry good. This Limited Batch treat combines strawberry ice cream, a swirl of sweet strawberry jam, and chunks of chocolate fudge to create the ultimate love-at-first-bite experience. But don’t wait too long—once it’s gone, it’s gone for good!

Ice cream is the new chocolate

Forget flowers—this year, it’s all about ice cream! Ben & Jerry’s newest Limited Batch flavor is a decadent mash-up of two Valentine’s classics: strawberries and chocolate.

Here’s the delicious breakdown:

  • Strawberry ice cream that’s rich, creamy, and full of fruity goodness.
  • A strawberry jam swirl for that perfect balance of sweet and tart.
  • Chocolate fudge flakes that bring the crunch and indulgence factor.

“Who can resist the indulgence of eating a juicy strawberry dipped in rich chocolate, especially on Valentine’s Day?. “We carefully created this flavor with that satisfaction in mind, enhancing our classic strawberry ice cream for an irresistibly delicious Ben & Jerry’s experience.” Flavor Guru José Ureña.

Fall for this flavor

There’s something magical about Limited Batch flavors. They’re here for a good time, not a long time, making them even more irresistible.

Chocolate Covered Strawberry is perfect for:

  • Valentine’s Day celebrations—whether you’re sharing it with your sweetheart or a group of friends.
  • Self-love moments—treat yourself because you deserve it.
  • Ice cream socials—for those who love to share the love (or maybe not… we won’t judge).

Not only does it satisfy your sweet tooth, but it also taps into the growing demand for seasonal and nostalgic treats. Think comfort food with a twist—classic flavors combined in fresh, exciting ways.

Ben & Jerry's New Flavor

Limited batch love

Ben & Jerry’s Limited Batch flavors aren’t just delicious—they’re smart business. Here’s why retailers and buyers love these seasonal launches:

  • Seasonal Buzz: Valentine’s-themed products create excitement and boost sales during the first quarter, traditionally a slow retail period.
  • Premium Ingredients Matter: Consumers are increasingly seeking high-quality indulgences, especially for special occasions.
  • The FOMO Effect: Limited availability drives quick sales—when it’s gone, it’s gone!

Seasonal flavors also align with current trends in the ice cream market, where consumers are drawn to bold combinations and nostalgic treats. For retailers, this means offering customers something unique while capitalizing on the love for special-edition products.

Chocolate Covered Strawberry is hitting shelves now across the U.S., with a suggested retail price of $4.99 to $6.49. Like all Limited Batch flavors, it’s only around for a short time—so if you see it, grab it! To find a pint near you, visit www.benjerry.com and plan your perfect Valentine’s treat.

While Ben & Jerry’s continues to win hearts with nostalgic innovations like Chocolate Covered Strawberry, the brand is simultaneously navigating a pivotal shift in its corporate structure. Following the spin-off of its parent company, the ice cream maker recently announced major Ben & Jerry’s Governance Changes, including strict board term limits and an audit of its charitable foundation. This juxtaposition highlights the dual reality of the modern heritage brand: delivering the fun, indulgent escapism consumers crave while facing a rigorous new era of accountability and “future-proofing” in the boardroom.

New flavor crush

Ben & Jerry’s isn’t just about delicious ice cream. As a Certified B Corp, they’re committed to sourcing high-quality ingredients responsibly and supporting social and environmental causes. Every pint tells a story of love—not just for ice cream, but for people and the planet.

For retailers, these seasonal launches are a golden opportunity to attract customers with something fresh and exciting. Limited-edition flavors drive repeat visits, increase shelf interest, and create moments of joy for consumers.

So, whether you’re a die-hard dessert enthusiast or a wholesale buyer scouting for trends, this flavor is a reminder of how creativity and quality can make all the difference.Want to stay ahead of seasonal trends? Contact Source86 today or explore our wide range of natural sweeteners, flavorings, and innovative ingredients to create your own love-at-first-bite products!

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Avatar photo

Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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