Bel US announced on May 20, 2026 a major GoGo squeeZ portfolio expansion, introducing the first-ever GOGO Protein Snack line across two formats and a limited-release GOGO PB&J Stack’d Bites product exclusively at Walmart. The announcement also references the brand’s recently launched GoGo squeeZ SlymeZ, a gel-texture kids’ snack introduced the prior week, and the acquisition of Ingenuity Foods’ Brainiac brands. Carolina Cespedes Virguez, General Manager of GoGo squeeZ at Bel US, and Peter McGuinness, CEO of Bel North America, are the joint spokespersons. Bel US is part of the Bel Group, a global leader in fruit, veggie, and dairy snacking with 160 years of expertise, headquartered in France with U.S. offices in Chicago and New York and food facilities in Idaho, Michigan, Wisconsin, and South Dakota. Bel US brands include Babybel, GoGo squeeZ, The Laughing Cow, and Boursin.
The Four New Products: Full Ingredient Architecture
GOGO Dairy Protein is available in Mixed Berry and Strawberry flavors, delivering 10 grams of protein from real milk and real fruit with no added sugar. The dairy protein source is milk-derived, most likely a combination of milk protein concentrate or whole milk with concentrated dairy protein added to achieve the 10g claim in a squeezable pouch format. The real fruit component provides natural flavoring and natural sugar without added sweetener. The “thick and creamy” texture descriptor signals a formulation closer to a drinkable yogurt or dairy smoothie than a juice-forward fruit pouch. For dairy protein suppliers, the GOGO Dairy Protein creates a new squeezable pouch application for milk-based protein at a kids’ and Gen Z active lifestyle snack specification that is distinct from the infant and toddler dairy pouch market GoGo squeeZ has historically occupied.
GOGO Fruit Smoothie Protein is available in Tropical Smoothie and Apple Cinnamon flavors, delivering 8 grams of plant protein with real fruit and no added sugar, and is dairy-free. The plant protein source is not explicitly named in the announcement but at 8g per pouch in a no-added-sugar, dairy-free, real-fruit formulation, the most likely inputs are pea protein isolate or a blend of pea and rice protein, similar to the protein platform PepsiCo has been building into Quaker’s functional food lines. The dairy-free specification makes this the complementary option to the dairy protein version, targeting consumers who avoid dairy while still prioritizing protein. For pea protein isolate suppliers, this is yet another mainstream CPG brand entering the squeezable pouch format with a plant-based protein claim, extending pea protein beyond its established bar and dry snack applications into a liquid or semi-liquid pouch format.
GOGO PB&J Stack’d Bites are a limited-release product exclusively at Walmart, developed in partnership with Foodberry. The format is creamy peanut butter wrapped in real fruit jelly, delivering 5 grams of peanut protein with no artificial flavors or colors. Available in Mixed Berry and Peach Mango. The PB&J Stack’d Bites are the most structurally novel of the four new products. A peanut butter center wrapped in a fruit jelly exterior is a two-component confection that requires a peanut butter filling at the viscosity and oil stability specification for a formed bite that holds its shape at ambient temperature and across the product’s shelf life, and a real fruit jelly exterior at the sugar, pectin, and fruit concentration required to form a stable coating or shell around the peanut butter filling without syneresis (moisture weeping) across the product’s shelf life. The “no artificial flavors or colors” claim narrows the jelly’s color system to natural fruit-derived pigments (anthocyanins for mixed berry, beta-carotene or natural yellow for peach mango) and natural fruit flavor compounds.
GoGo squeeZ SlymeZ was introduced the prior week and is referenced in this announcement as part of the broader portfolio expansion. Available in Blue Raspberry, Strawberry Lemonade, Cherry, and Green Apple, SlymeZ delivers a gel texture inspired by sweet and sour slime trends on social media, made with real fruit and no added sugar. The gel texture requires a hydrocolloid or gum system that produces a smooth, non-Newtonian fluid behavior at ambient temperature, delivering the characteristic “slime” pour and texture without synthetic gelling agents. For hydrocolloid suppliers, the SlymeZ format is a new food application channel for gel-texture systems in a kids’ real-fruit squeezable pouch product.
Bel US Portfolio Strategy: Five Launches in One Week
The GoGo squeeZ portfolio announcement arrives alongside the Brainiac brand acquisition, the Babybel Pro launch referenced by Peter McGuinness, and the SlymeZ introduction from the prior week. Bel US is executing the most concentrated single-brand innovation sprint we have tracked from a snack company this session. Five distinct product or brand additions in a single week: GOGO Dairy Protein, GOGO Fruit Smoothie Protein, GOGO PB&J Stack’d Bites, GoGo squeeZ SlymeZ, and the Brainiac acquisition.
The strategic logic Peter McGuinness articulates in the announcement is explicit: “We’re building a purpose-driven snacking portfolio and creating categories that didn’t exist before.” Each of these product introductions occupies a different format and function: dairy protein pouch, plant protein pouch, PB&J bite, gel-texture fruit snack. None of them existed under the GoGo squeeZ brand before this week. Together they transform GoGo squeeZ from a fruit pouch brand into a functional multi-format children’s and Gen Z snack platform.
The protein ranking as the number one desired functional benefit for Gen Z is the demand data Bel is citing for the GOGO Protein launches. This is the same consumer data signal driving Quaker’s four-product protein expansion, MOSH’s 20g protein Target launch, PepsiCo’s three-track functional ingredient buildout, and Oroweat’s 20g complete protein bread launch. Bel US is bringing that signal into the squeezable pouch format, which is one of the few protein delivery channels that has not yet been claimed by a major brand at mainstream retail scale.
Why It Matters for Dairy Protein, Pea Protein, Peanut Butter, Real Fruit, and Squeezable Pouch Ingredient Suppliers
GOGO Dairy Protein’s 10g milk-derived protein claim in a real-fruit squeezable pouch creates a new squeezable format application for milk protein concentrate or dairy protein inputs at the viscosity and texture specification producing a thick, creamy no-added-sugar pouch snack at Bel US’s multi-facility production scale across Idaho, Michigan, Wisconsin, and South Dakota, targeting an active lifestyle and Gen Z snacking occasion that is distinct from the infant and toddler GoGo squeeZ product line. For dairy protein suppliers and milk protein concentrate manufacturers serving Bel US’s snack production program, the GOGO Dairy Protein is a new protein application channel within an established squeezable pouch manufacturing infrastructure that GoGo squeeZ has operated since 2008.
GOGO Fruit Smoothie Protein’s 8g plant protein in a dairy-free real-fruit squeezable pouch requires pea protein isolate or a comparable plant protein blend at the solubility and neutral flavor specification for a liquid or semi-liquid no-added-sugar pouch application that must maintain protein dispersion stability across the product’s ambient or refrigerated shelf life without protein settling, aggregation, or flavor interference with the real fruit base. For pea protein isolate suppliers and plant protein manufacturers, the GOGO Fruit Smoothie Protein creates a new high-profile retail application for plant protein in the squeezable pouch format at a brand with national retail distribution through major grocery chains, adding to the growing list of mainstream CPG brands integrating pea protein into non-traditional snack formats in 2026.
GOGO PB&J Stack’d Bites’ peanut butter wrapped in real fruit jelly format requires peanut butter at the viscosity, oil stability, and filling specification for a formed bite application in a Walmart exclusive retail product developed with Foodberry, alongside real fruit jelly inputs at the pectin, sugar, and natural fruit color specification for a stable jelly exterior with no artificial flavors or colors that maintains structural integrity across ambient shelf life. For peanut butter ingredient manufacturers and real fruit jelly or jam suppliers serving the functional snack bite co-manufacturing segment, the PB&J Stack’d Bites create a new format application for both peanut butter and real fruit inputs in a bite-sized confection format that delivers a claimed 5g peanut protein per serving.
FAQs
What are the new GoGo squeeZ and GOGO products? GOGO Dairy Protein (10g protein from real milk and fruit, Mixed Berry and Strawberry, no added sugar), GOGO Fruit Smoothie Protein (8g plant protein, dairy-free, real fruit, no added sugar, Tropical Smoothie and Apple Cinnamon), GOGO PB&J Stack’d Bites (peanut butter wrapped in real fruit jelly, 5g peanut protein, no artificial flavors or colors, Mixed Berry and Peach Mango, limited release at Walmart), and GoGo squeeZ SlymeZ (gel-texture real-fruit snack, no added sugar, Blue Raspberry, Strawberry Lemonade, Cherry, Green Apple).
Where are they available? GOGO Dairy Protein, GOGO Fruit Smoothie Protein, and GoGo squeeZ SlymeZ are available at major retailers nationwide and online this month. GOGO PB&J Stack’d Bites are exclusively at select Walmart stores in the fruit snacks aisle.
Who developed PB&J Stack’d Bites with GoGo squeeZ? Developed in partnership with Foodberry, a co-development partner not further described in the announcement.
What other Bel US innovations are happening simultaneously? Babybel Pro and the acquisition of Ingenuity Foods’ Brainiac brands are referenced in the same announcement, confirming a multi-front portfolio expansion across protein, brain health, and functional snacking categories simultaneously.
Who is Bel US? Part of the Bel Group, a global leader in fruit, veggie, and dairy snacking with 160 years of expertise. Family-owned and mission-led. U.S. brands include Babybel, GoGo squeeZ, The Laughing Cow, and Boursin. U.S. facilities in Idaho, Michigan, Wisconsin, and South Dakota.
About Source86
GoGo squeeZ’s GOGO Protein Snack launch and PB&J Stack’d Bites introduction reflect active demand for milk protein concentrate and dairy protein inputs at the thick, creamy pouch viscosity specification for a 10g protein no-added-sugar real-fruit squeezable snack, pea protein isolate or plant protein blend at the solubility and flavor neutrality specification for an 8g protein dairy-free real-fruit liquid pouch application with ambient or refrigerated shelf stability, peanut butter at the filling viscosity and oil stability specification for a formed bite with a real fruit jelly exterior, real fruit jelly or fruit pectin system at the natural color and no-artificial-flavors specification for a stable jelly shell on a peanut butter bite format, real fruit puree and concentrate inputs for mixed berry, strawberry, tropical, apple cinnamon, peach mango, and gel-format flavor applications across the full GoGo squeeZ portfolio expansion, and hydrocolloid or gum-based gel systems for the SlymeZ smooth gel-texture squeezable pouch format at no-added-sugar real-fruit specification. At Source86, we connect functional snack manufacturers, squeezable pouch food brands, and CPG ingredient buyers with trusted bulk and wholesale sourcing partners for dairy protein and milk protein concentrate, pea protein isolate for liquid food applications, peanut butter for confectionery bite applications, real fruit inputs for no-added-sugar functional snack formulations, and the ingredient sourcing infrastructure that supports protein-fortified squeezable pouch production at Bel US’s national retail distribution scale.
Whether your production team sources dairy protein for a squeezable pouch application, pea protein isolate for a dairy-free plant protein snack, or peanut butter for a formed bite confection, Source86 is your bridge to the right manufacturing and supply chain partners. Contact Source86 today to start your sourcing search.
