Snacking leader Bel US just announced a major portfolio expansion for its iconic GoGo squeeZ brand. Specifically, the company is debuting its first-ever functional protein pouch lines alongside a unique portable peanut butter treat. This massive product rollout follows right after the strategic acquisition of the Brainiac brand. Consequently, the food company is rapidly cementing its position as a major player in the healthy snack aisle.
Launching Convenient Dairy Protein Pouches
The new rollout includes two distinct protein-packed lines tailored directly for active lifestyles. First, consumers can enjoy the new GOGO Dairy Protein pouches. This thick, creamy dairy snack provides 10 grams of complete protein per pouch.
Furthermore, the formulation uses real milk and real fruit without any added sugars. Shoppers can find this shelf-stable item in two classic options: Mixed Berry and Strawberry. Because these pouches require absolutely no refrigeration or spoons, they fit perfectly into gym bags or desk drawers. Therefore, the brand delivers clean nutrition without sacrificing on-the-go convenience.
Introducing Plant-Based Fruit Smoothie Protein
Additionally, the brand is catering to plant-based shoppers with its GOGO Fruit Smoothie Protein line. This clean-label snack delivers 8 grams of plant-based protein inside a dairy-free recipe. Specifically, the blend relies entirely on real fruit and contains zero added sugars.
Currently, the smoothie line features two bright, refreshing flavor combinations: Tropical Smoothie and Apple Cinnamon. Active adults and teens can use these pouches for quick pre-game fuel or satisfying midday snacks. Consequently, the line offers functional metabolic wellness for a wide variety of dietary preferences.
Flipping the Script with Portable PB&J Bites
Beyond the classic pouch format, the company is introducing a completely new bite-sized innovation. The new GOGO PB&J Stack’d Bites transform a classic childhood sandwich into a portable, mess-free treat. This unique product features creamy peanut butter centers wrapped inside a bold fruit jelly coating.
To engineer this product, the company partnered directly with food tech firm Foodberry. Each individual pack delivers 5 grams of natural protein from real peanuts. Furthermore, the snack requires zero fridge time and uses no artificial flavors or added colors. Shoppers can find the product exclusively in the Walmart fruit snack aisle in Mixed Berry and Peach Mango flavors.
Reimagining the Snack Aisle for Gen Z
This dual launch addresses a growing demand for portable, high-protein options among Gen Z consumers. In fact, young snackers increasingly prioritize functional nutrition over pure indulgence.
“We are reimagining the snack aisle completely,” stated Carolina Cespedes Virguez, General Manager of GoGo squeeZ at Bel US. Moreover, Virguez noted that better snacking should never require a trade-off in taste or texture.
Peter McGuinness, CEO of Bel North America, shared this excitement regarding the brand’s rapid pace of innovation. Ultimately, the company is focused on building a purpose-driven portfolio that meets consumers exactly where they are.
FAQs
What are the new GoGo squeeZ protein products? The company launched GOGO Dairy Protein pouches with 10g of protein and GOGO Fruit Smoothie Protein pouches with 8g of protein.
What are GOGO PB&J Stack’d Bites? These are bite-sized, mess-free snacks featuring peanut butter centers wrapped in a real fruit jelly coating.
Where can I buy the new PB&J bites? Shoppers can buy them exclusively in the fruit snack section at select Walmart locations nationwide.
About Source86
Source86 is your top destination for consumer packaged goods (CPG) news and food trends. We track the newest product launches and retail shifts across the country. Consequently, we help you stay ahead of the food industry. Contact us today to learn more.
