HARIBO is turning up the sour this Halloween with its new Sour Sodas, featuring Cherry-Cola, Lemon-Strawberry, and Peach-Blue Raspberry flavors in fun bottle shapes. Houston, crowned America’s “Sourest City,” will be the first to try them, with 1,000 lucky fans receiving exclusive bags during a special pop-up event.
Designed for sour enthusiasts, these bite-sized gummies combine a soft, chewy center with a slightly crunchy coating. Explore HARIBO Sour Sodas here and check out all HARIBO gummies for more sweet adventures.
Sour fun meets Halloween thrills
HARIBO is treating America’s gummy lovers to a new experience this Halloween. The brand’s Sour Sodas offer a perfect balance of pucker and pop, with bold, sour flavors in three soda-inspired combos:
- Cherry-Cola – classic soda flavor with a tangy twist
- Lemon-Strawberry – zesty citrus meets sweet berry
- Peach-Blue Raspberry – playful and colorful for candy lovers
The pop-up in Houston Heights will give the first 1,000 trick-or-treaters a chance to taste the gummies before their nationwide release in November. It’s an immersive experience with surprises for the whole family, and of course, the iconic HARIBO Goldbear will be on hand!
Why Houston is the ultimate sour city
According to Circana data, Houston leads the nation in sour gummy consumption, earning the title of America’s Sourest City. The top five cities loving sour gummies are:
- Houston
- Miami
- Dallas
- Boston
- San Francisco
HARIBO is celebrating this with an event that combines seasonal fun with candy innovation. Abigail Bennie, HARIBO’s director of brand management, notes:
“HARIBO Sour Sodas give fans exactly what they’ve been asking for: bold sour flavors in exciting combinations that make every bite an experience.”
How to join the sour celebration from anywhere
Fans who can’t make it to Houston can follow Goldbear’s adventures on HARIBO’s social channels @HariboUSA. Sour Sodas will be rolling out nationwide in major retailers starting in November.
Key takeaways:
- New Sour Sodas in Cherry-Cola, Lemon-Strawberry, and Peach-Blue Raspberry
- First tasting in Houston on Halloween night
- Bite-sized, bottle-shaped gummies with chewy centers and crunchy coatings
- Nationwide availability starting in November
- Follow HARIBO on social media for fun and updates
Celebrity Collaboration Strategy
Haribo continues expanding product innovation beyond beverage collaborations. In November 2025, the candy manufacturer launched limited edition Ruby Hearts gummies in collaboration with K pop artist Jennie exclusively at Target stores and Target.com. The 8 ounce bags feature sweet and sour strawberry heart shaped gummies in ruby red color, following Jennie’s April social media tease that generated millions of likes and shares. Read more about Haribo’s Ruby Hearts gummies collaboration with Jennie.
Sweet ending: Why this matters
HARIBO Sour Sodas highlight a growing trend in candy innovation: bold flavors, playful formats, and immersive experiences.
By launching first in Houston, the brand connects with die-hard sour fans while generating nationwide excitement. These gummies aren’t just candy; they’re part of a fun, shareable experience perfect for Halloween and beyond.
For more insights and to explore our full range of ingredients and solutions, visit Source86 today. Have questions or want to collaborate? Don’t hesitate to contact us. We’d love to hear from you and help you sweeten life the easy way!
FAQs
Starting in November, you’ll find them at major retailers across the U.S.
They feature a unique combination of bold sour flavors, soft chewy centers, and slightly crunchy coatings in fun bottle shapes.
While the pop-up is Houston-specific, fans everywhere can follow Goldbear on Instagram for fun updates and virtual participation.
