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CPG News

La Colombe unveils Strawberry Mocha for the ultimate coffee love!

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by Agustina Branz · January 15, 2025

La Colombe Draft Latte Strawberry Mocha

If you’re looking for a treat that combines the best of both worlds—indulgent chocolate and sweet, fresh strawberry—look no further than La Colombe’s new, limited-edition Draft Latte Strawberry Mocha. This delicious blend of flavors is sure to win over your taste buds and your heart as the latest addition to La Colombe’s innovative line of cold lattes. Available now in convenient cans nationwide, this frothy, subtly sweet coffee drink is the perfect indulgence for those looking to add a little romance to their caffeine routine. But hurry—this latte is only available until April 15, 2025!

A match made in latte heaven

Strawberry and chocolate: it’s a classic combination that never goes out of style. Whether in desserts, candies, or, now, in a deliciously frothy coffee drink, the pairing is one that delivers all the right notes of sweetness and richness. La Colombe’s Draft Latte Strawberry Mocha takes this dynamic duo and elevates it with a smooth, creamy coffee base, creating a delightful coffee experience that tastes like a ripe strawberry dipped in rich, decadent chocolate.

Made with real cocoa and natural strawberry flavoring, the Strawberry Mocha latte offers a creamy, indulgent flavor profile that’s perfect for those who crave a sweet, but not-too-sweet, coffee treat. Even better? This new creation has 50% less sugar than the average ready-to-drink flavored coffee, making it a more balanced option for those who still want a satisfying, flavorful indulgence without the sugar overload. If you love La Colombe’s signature smooth, textured cold lattes, you’ll find this new flavor to be a delightful addition to your coffee rotation.

Brewing connections for singles

La Colombe’s Strawberry Mocha Draft Latte isn’t just about coffee—it’s about making connections. To celebrate the launch, La Colombe is inviting singles to get together for Love Over Lattes, a series of singles happy hours at select La Colombe cafés in New York, Philadelphia, and Chicago. In partnership with OkCupid and NYC’s Cupid, Tiff Baira (Hey girl it’s Tiff!!), this unique campaign is helping people find their perfect match, much like La Colombe has paired the iconic flavors of strawberry and chocolate to create the Strawberry Mocha latte.

If you’re unable to attend one of these fun events in person, don’t worry! You can still join the fun by entering for a chance to win free coffee dates for a year. That’s right—La Colombe is giving away an at-home date kit and a supply of their Draft Latte drinks to lucky winners, so you can enjoy your own love story—latte in hand.

Tiff Baira

“From the daily connections we witness in our cafés to countless wedding invites we have received over the years from couples who found love at La Colombe, we’ve seen first-hand coffee’s unique power to bring people together,” says Kathryn O’Connor, Chief Marketing Officer at La Colombe. “Our craft goes beyond brewing; it’s about fostering connections, and we’re excited to bring coffee lovers together in our cafes.”

The power of innovative flavors

In today’s competitive beverage market, brands are constantly pushing the envelope to catch the attention of curious consumers, and La Colombe is no exception. New, innovative flavors have become a key strategy for brands to differentiate themselves and create buzz, especially in the crowded coffee and ready-to-drink (RTD) market. The Strawberry Mocha latte is a perfect example of how brands are experimenting with flavor profiles to capture the imagination—and taste buds—of consumers.

La Colombe’s Strawberry Mocha is leading the charge in this spring’s flavor innovation, offering a refreshing change from the usual coffee choices. With fewer calories and sugar, it’s a perfect way for coffee aficionados to enjoy a new taste without compromising on flavor or their health goals. Add to the mix a tiktok influencer gathering Millennials and GenZs? it’s a true match made in latte heaven.

Want to know more about heart-melting brand launches like this one? Talk to our team!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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