Magnum® Ice Cream is heading to the desert this festival season. On Tuesday, February 24, 2026, the brand announced it has been named the first-ever frozen dessert sponsor of the iconic Coachella Valley Music and Arts Festival.
The premium ice cream brand plans to deliver its signature indulgence to the festival grounds over both weekends: April 10–12 and April 17–19, 2026.
The Experience: Edible Spray Paint & VIP Treatments
Magnum is positioning its ice cream bars as a “must-have” festival accessory, leaning heavily into Coachella’s intersection of music, fashion, and culture.
- The Spray Bar: Magnum will host an exclusive spray bar activation for Coachella VIP pass holders. Guests will be able to customize a Magnum Ice Cream Bar with edible spray paint inspired by their festival outfits.
- The Location: The spray bar activation will take place in the 12 Peaks VIP area, which is Coachella’s premier oasis located centrally near the Main Stage.
- General Admission Offerings: Beyond the VIP area, festivalgoers can still cool off with frozen treats. Desserts from The Magnum Ice Cream Company portfolio—including Magnum, Popsicle, Yasso, Klondike, and Good Humor—will be available for purchase at select locations throughout the grounds.
“Magnum has long shown up at the intersection of culture, fashion and music, and Coachella is where all of those worlds come together,” said Bentley King, Head of Marketing & Operations, U.S. at The Magnum Ice Cream Company. “Being the festival’s first-ever frozen dessert sponsor allows us to bring the premium indulgence of Magnum to the desert in a way that feels true to the spirit of Coachella.”
The Sweepstakes
For fans who don’t already have tickets, the brand is offering a highly lucrative giveaway. Magnum is running a nationwide sweepstakes giving fans the chance to win passes to the festival.
- The Prize: Two lucky winners (one for Weekend One, one for Weekend Two) will each receive two General Admission Weekend Passes. Magnum is also picking up the tab for air transportation and accommodations.
- How to Enter: Fans can enter for a chance to win by visiting Magnum on Instagram.
- The Deadline: The sweepstakes runs from February 24, 2026, and ends at 11:59 p.m. ET on March 10, 2026.
Why It Matters
This sponsorship is a massive experiential marketing play for The Magnum Ice Cream Company. By explicitly tying their product to the fashion elements of the festival (via the outfit-inspired edible spray paint), they are transforming a standard food item into a photogenic, culturally relevant experience designed to dominate social media feeds.
FAQs
What is Magnum doing at Coachella 2026?
Magnum is serving as the festival’s first-ever frozen dessert sponsor. They are hosting a VIP spray bar where guests can customize ice cream bars with edible spray paint.
Can non-VIPs get ice cream?
Yes, products from The Magnum Ice Cream Company (including Popsicle, Yasso, and Klondike) will be available for purchase throughout the festival grounds.
When is the Magnum Coachella sweepstakes?
The Instagram giveaway runs from February 24, 2026, through March 10, 2026.
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- Meta Title: Magnum Ice Cream Coachella Sponsor 2026: VIP Spray Bar & Tickets
- Meta Description: Magnum Ice Cream is Coachella’s first-ever frozen dessert sponsor for 2026. Discover the VIP edible spray bar and learn how to enter the Instagram ticket sweepstakes.
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- Alt Text (Featured Image): A hand holding a Magnum Ice Cream bar that has been customized with bright, edible pink and blue spray paint, held up against the sunny desert backdrop of the Coachella festival grounds.
Photo credit: The Magnum Ice Cream Company
Alt Text (Secondary Image):
A vibrant promotional graphic showing the Magnum Ice Cream logo alongside the Coachella festival logo, with text reading “Win Passes to the Desert.”
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