Sundays don’t have to feel like the end of the weekend. Thanks to McCormick and Instacart, the “Sunday Reset” trend just got tastier. The two brands have teamed up for a sweepstakes where 100 lucky winners will score a $300 Instacart gift card, enough to cover a week’s worth of groceries for a family, and a curated spice box from McCormick.
A reset rooted in social media
If “Sunday Reset” sounds familiar, it’s because the trend has been blowing up on social platforms. The idea? Use Sunday to recharge, think cleaning, self-care, and planning ahead. McCormick spotted the overlap between meal prep and shopping habits, with data showing a sales boost on Sundays for their extracts, herbs, spices, and seasonings. Basically, the internet invented the trend, and McCormick turned it into dinner.
McCormick continues expanding seasonal partnerships with its Milk Bar holiday collaboration, featuring a limited-edition Eggnog English Toffee Cookie available November 28 through December 31, 2025, and The Cookie Confidential, a one-night speakeasy event in New York City on December 4.
Recipes ready for real life
Winners won’t just get spices, they’ll get complete meal inspiration. Recipes like Chipotle Chicken Burrito Bowls, High Protein Pasta Bake, Rotisserie Chicken Noodle Soup, and Taco Turkey Skillet are all part of the prize. Each dish ties back to the spice kit, making it easy for families to whip up craveable, budget-friendly meals without the stress of planning.
Instacart does the heavy lifting
Meal prep is great… until you realize you forgot the main ingredient. With Instacart, that problem disappears. Winners can add fresh ingredients for each recipe directly to their online cart, letting groceries show up right at their door. With Instacart covering over 98% of U.S. households, the sweepstakes is as accessible as it is flavorful.
Fall is when families really feel the pressure of balancing busy schedules, sports, and back-to-school routines. By tying a sweepstakes to meal prep, McCormick and Instacart are positioning themselves as part of the solution. “The Sunday Reset is about helping families feel ready to take on the week,” the brand explained, and what better way to start than with easy dinners and stress-free shopping?
Flavor meets affordability
The $300 gift card wasn’t picked at random, it reflects the USDA’s average weekly grocery budget for a family. Pair that with McCormick’s spice box, and winners can stretch flavor without stretching wallets. It’s a reminder that meal prep isn’t just about organization, it’s about making flavorful, affordable food doable.
Tackling the sunday scaries with flavor
The move is backed by data: McCormick saw meaningful lifts in Instacart sales on Sundays earlier this year. The takeaway? Shoppers are leaning into weekly meal prep and stocking baskets with spices and seasonings to match. The sweepstakes isn’t just fun, it’s a direct response to changing consumer habits.
Flavor with a purpose
Behind the sweepstakes is McCormick’s larger mission: “A World United by Flavor.” With a portfolio that spans over 150 countries, McCormick continues to push for healthy, sustainable, and delicious food options. This campaign proves that even a simple Sunday can reflect that vision, uniting people through food and a little planning.
Faqs
- How do I enter the sweepstakes?
Participants can enter online from September 25 through October 12, 2025. No purchase necessary. - What can I win?
100 winners will get a $300 Instacart gift card plus a curated McCormick spice box with recipes. - Who can participate?
Legal U.S. residents ages 18 and older are eligible. Full rules are available on the sweepstakes page.
At Source86, we know great ideas start with the right ingredients. Whether you’re looking for bulk spices, retail-ready products, or private label co-packing solutions, our global network of importer suppliers and manufacturers has you covered. From R&D to co-manufacturing, we help brands bring flavor to market faster, and with confidence. Let’s talk about how we can support your next big launch.
