Meijer is stepping in as the ultimate one-stop shop with costumes, candy, décor, and party must-haves. From classic favorites to allergen-friendly sweets and private label seasonal treats, the retailer is making sure every household is ready. Halloween falls on a Friday this year, giving Midwestern families a whole weekend of spooky celebrations!
Costumes for the whole creepy crew
This year, Meijer is doubling down on costumes for every member of the family, including pets!
Kids can transform into Eric Carle book characters like The Very Hungry Caterpillar or Brown Bear, Brown Bear, or slip into the world of Dog Man. Adaptive costumes make dressing up accessible, ensuring all kids can join the fun.
Even pups get to shine. From mail carriers to dragons, or even a full hot dog and ketchup duo, Meijer’s pet costumes bring the bark to the block. And for DIY enthusiasts, craft and fashion departments offer plenty of pieces to mix and match.
Deck the (haunted) halls
With Halloween on a Friday, parties are taking over the weekend. Meijer is leaning into the trend with indoor and outdoor décor at prices that don’t spook your wallet.
Think giant skeletons, eerie animatronics, glowing cauldrons, and inflatables that scream “haunted mansion.” Indoors, shoppers can grab candles, ghost décor, and tableware, all for $10 or less.
And for hosts who want coordinated flair, Meijer has glasses, placemats, and plates starting at $3.99. Affordable style means homes can go from cozy to creepy in minutes.
Sweet treats with a spooky twist
Candy is still king, and Meijer’s shelves are stacked with seasonal delights. Classic favorites get a Halloween glow-up, including Reese’s White Chocolate Ghosts, Hershey’s Pumpkin Spice Latte Nuggets, and Snickers and Twix Ghoulish Green bars.
Not into chocolate? Try Kool-Aid “Ghoul-Aid,” Flamin’ Hot Cheetos Fiery Skulls, or Halloween Oreos.
Allergen-friendly candy and colored pails for allergy and autism awareness mean everyone can safely join the fun.
Meijer is also flexing its private label game with new Fall Candy Corn Bark, Pumpkin Spice Cookie Mix, and festive trail mixes like Pumpkin Patch and Eerie-Sistable.
Meijer has Halloween covered
Halloween is no longer just about candy buckets, it’s a full retail event. With expanded product lines, Meijer is tapping into key CPG trends: inclusivity, private label creativity, and value-driven seasonal assortments.
For manufacturers, importers, and co-packers, it’s a clear sign that retailers want flexibility and fresh ideas. Private label sweets, allergen-friendly packaging, and even adaptive costumes show how innovation fuels loyalty.
“Families can make shopping as easy as possible this year by making Meijer their one-stop Halloween destination for décor, candy, party supplies and costumes. We want to make sure customers can get all the supplies they need for a full weekend of Halloween fun, while sticking to their budget.” Becky Bronkema, Vice President of Hardlines at Meijer.
When one retailer nails seasonal execution, it raises the bar across the industry, opening doors for co-mans, R&D teams, and retail-ready suppliers to play a bigger role.
Boo-tiful opportunities ahead
Halloween is a moment to inspire fun, but it’s also proof of how seasonal retail creates opportunities for growth. Meijer is showing that innovation, inclusivity, and affordability can coexist, while giving families exactly what they need for a weekend of spooktacular fun.
For suppliers, it’s a reminder that retailers want partners who can deliver retail-ready solutions and bring creativity to the table. Whether it’s festive private label trail mixes or co-packed seasonal décor kits, the demand is real.
At Source86, we help importer suppliers, manufacturers, and private label brands bring these ideas to life. Want to explore how your products can ride the seasonal wave? Let’s make it happen together. Contact us today or explore our ingredients and private label solutions to stay ahead this holiday season!
