Mother’s Cookies, Magnolia Bakery Launch Strawberry Banana Pudding for National Strawberry Month

PARSIPPANY, N.J. — Mother’s Cookies and Magnolia Bakery are introducing a limited-time strawberry banana pudding collaboration for May 2026. The launch combines packaged cookies with in-store bakery offerings. It is timed to mark National Strawberry Month.

The product features Mother’s new strawberry-flavored Mythical Creatures cookies. These cookies are layered into Magnolia’s banana pudding. The dessert will be available at select locations in New York City, Chicago, and Los Angeles. Availability runs through May 24.

The launch also includes a May 1 promotion. The first 100 customers at participating stores will receive free cookie packs.

The collaboration centers on Mother’s Sparkling Strawberry Mythical Creatures Cookies. This is a new product with strawberry flavor, frosting, and sprinkles.

Magnolia Bakery is incorporating the cookies into a custom dessert. The pudding includes strawberry puree made with roasted strawberries. It also features vanilla wafers and a full-sized cookie topping.

Consumers can order the dessert through delivery platforms. These include Grubhub, DoorDash, and Uber Eats.

According to Julia Witten, senior brand manager at Ferrero North America, the collaboration reflects a seasonal flavor strategy. It is tied to consumer demand.

She said the pairing combines strawberry flavors with Magnolia’s banana pudding. The goal is to create a product that appeals across age groups and occasions.

Product details, availability

The dessert includes:

• Strawberry puree pudding made with roasted strawberries
• Vanilla wafers
• Crumbled strawberry Mythical Creatures cookies
• A full cookie topping

The product is available through May 24, while supplies last. On May 1, the first 100 customers purchasing the pudding at participating locations will receive a free pack of the featured cookies.

Mother’s is positioning the new strawberry cookies alongside its existing portfolio, including Circus Animal Cookies and Dynamite Dinosaurs, as part of a broader flavor expansion strategy.

Why it matters

This collaboration highlights a growing trend in the CPG sector. It reflects partnerships between retail brands and foodservice operators. These partnerships help extend product reach. They also create limited-time experiences.

By integrating a packaged cookie product into a bakery dessert, Ferrero is using a cross-channel strategy. It is leveraging Magnolia Bakery’s established customer base. The goal is to drive product trial and increase visibility.

The campaign also reflects continued momentum in seasonal marketing. It emphasizes flavor-based strategies. This is especially true for fruit-forward profiles. These flavors are often tied to specific calendar moments, such as National Strawberry Month.

Limited-time offers remain a key tool for brands. In-store exclusives also play an important role. Together, they help generate urgency. They also boost social media engagement. This is particularly effective among younger consumers.

Editor’s note: Source86 perspective

For food manufacturers, suppliers, and private label brands, this collaboration underscores the increasing importance of cross-channel innovation. Combining retail-ready packaged goods with foodservice applications creates new opportunities for product exposure, R&D experimentation, and consumer engagement. Seasonal flavors like strawberry continue to drive short-term demand spikes, particularly when paired with recognizable formats.

At Source86, we help brands navigate these opportunities through bulk ingredient sourcing, co-manufacturing partnerships, and end-to-end supply chain solutions. Whether launching a limited-time flavor or scaling a new product line, our network supports R&D, FSQA compliance, and retail-ready production to ensure brands can move quickly and efficiently. Let’s talk.

FAQs

External source: Mother’s® Cookies and Magnolia Bakery Whip Up a Whimsical Collab to Sweeten National Strawberry Month